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Marketing News & Media

Gusto POS Rebrands as Qu

Gusto POS announced today that it has rebranded as Qu™, the technology company that is going beyond the traditional Point of Sale (POS) of the past by…

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Dunkin' loses its 'donuts': A move that says alot about coffee market today

by S.A. Whitehead — Food Editor, Net World Media Group

Call it a sign of our ever-quickening time-challenged lives or maybe even a symbol that the ever-widening American public is changing its eating habits, but…

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California capital shows Jimboy's Tacos 65 years of love

September 21, 2018

Jimboy's Tacos will be honored this Sept. 25 as "Sacramento Jimboy's Day," by the brand's hometown Sacremento County, California. That, of course, is cause for…

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The restaurant labor solution staring us in the face: Older adults

by Matt MacInnis — Founder & CEO, Inkling

Baby boomers — who some may now refer to as older adults in the 55- to 72-year-old age range — offer restaurant brands a solution to the industry's current…

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Arby's steps into "inky" waters of tattooing customers

September 18, 2018

Shortly after Domino's dumped its Russian outlets' offer of free pizzas for those who tattooed the brand on their bodies, Arby's is giving the branded ink…

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Subway deploys digital signage at 5,400 European stores

September 18, 2018

Subway has tapped Cineplex Digital Media to design, deploy, support and operate a network of digital menu boards at the brand's European locations. The DMBs…

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QSR website access suits surge: Are you prepared?

California employment litigation attorney, Brian E. Cole II sees website accessability lawsuits soaring, often with QSR brands in the defendant's slot. In this…

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KFC's Colonel Bear 'stuck' on new Honey Hot chicken

September 17, 2018

Today's restaurant customer is in love with heat, and KFC is hoping to capitalize on that with its new Hot Honey offering. As the name makes plain, this is…

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White Castle 'slides' into fast food history with 'Impossible' feat today

by S.A. Whitehead — Food Editor, Net World Media Group

One of the oldest traditional "fast food" burger brands, White Castle, today leapt headlong into new territory by officially becoming the first national truly…

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Long John Silver's has a 'twinkie' in his eye this 'Talk Like a Pirate Day'

September 12, 2018

"While supplies last" are the operative words in the promotion that Long John Silver's has in store for its quasi-national holiday, "Talk Like a Pirate Day,…

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Poll: Customers love Blaze, Chick-fil-A, Taco Bell, Krispy Kreme

September 12, 2018

The 30th annual Harris Poll's EquiTrend Study around the strongest U.S. brands this year dubs a handful of restaurant brands as being closest to Americans…

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Scoring big with QSR customers this pro football season

by Andrew Rosenbloom — Director of Marketing, Consolidated Concepts

With week No. 1 of the current professional football season in the rearview mirror, QSR operators must have an action plan for capturing American football…

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Wendy's free burger promo promises to deliver mobile app audience

September 10, 2018

Wendy's locations may well be drawing larger crowds this month thanks in large part to the brand's special National Cheeseburger Day celebration. It…

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Sonic intros breakfast 'lite'

September 7, 2018

Sonic's new LTO is an early riser, but its new breakfast slinger is available all day for $1.49, a news release said. 

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Bruster's kicks marketing up a notch with Major League Soccer partnership

September 6, 2018

Bruster's Real Ice Cream today announced a multi-year partnership with Atlanta United to become the Major League Soccer team's exclusive ice cream partner, a…

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QSR operators' digital signage life extension planner

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage is almost daily becoming more affordable and functional, but the fact remains that it's still a costly part of the QSR business. The good news…

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Sonic LTO funnels Oreos in a cone

September 4, 2018

Sonic has introduced a dessert offering built around the double-stuffed Oreo cookie. The Double Stuf Oreo waffle cone with ice cream includes a chocolate…

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El Pollo Loco does cuatro LTOs

September 4, 2018

El Pollo Loco has introduced four LTOs, including handmade chicken taquitos with shredded ranchero chicken with guacamole, cilantro dressing and pico de gallo…

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Protecting restaurant mobile apps & mobile ordering from fraud

Host Will Hernandez discusses protecting mobile apps and mobile ordering services from fraud, with Kount VP of Marketing, Don Bush. Will also chats with Judy…

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KFC marketing chief on the 'risky business' of selling chicken

KFC Director of Marketing George Felix talks to Hughes Director of Enterprise Solutions Tim Tang about the risks of "out there" marketing campaigns.

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