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Marketing News & Media

National Burrito Day inspires discounts at QSRs

April 5, 2018

Tortillas often stuffed with meat, cheese, rice, beans that English-speakers call burritos literally means "little donkey" in Spanish. And those delicious…

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Church's formula for sales success: Mystery shoppers + competitive upselling

by S.A. Whitehead — Food Editor, Net World Media Group

Church's saw a golden opportunity in its value meal program that made clever use of a mystery shopping program to get employees up to speed quickly on the art…

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Baskin-Robbins innovates with cookie cake mash-up, Horchata ice, but brings back classic flavor

April 4, 2018

Cookie, cake or ice cream? Baskin-Robbins has launched a product that doesn't make customers choose. Its new Cookie Cakes is essentially a cake made from a…

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Delivery sales soar: It's 'what's for dinner' ... also lunch, breakfast, snacks

April 3, 2018

Delivery is living up to its name for the restaurant industry, 'delivering' sizable gains in both visits and sales over the last five years for restaurant…

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Dunkin' Donuts calls all 'go-getters' to launch new value menu

April 3, 2018

If there is a theme for QSR this year, it might be value offerings, which explains why Dunkin' Donuts adding less expensive menu items. The brand's new Dunkin…

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Sign of the times? QSR signage that 'knows' what you'll order

Drive-thru and other types of restaurant digital signage is —like a lot of things today — getting smarter nearly by the second, and that could signal some new…

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Jersey Mike's keeps its eyes on the people behind the pies

Sometimes a brand's best potential franchisee "pickings" are already operating entirely different — though operationally similar — types of restaurants.

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Top loyalty program pain points to know before you press 'Go'

by Dan Slavin — ceo, CodeBroker

As businesses look for ways to build closer relationships with customers, the use of loyalty programs can be an effective strategy. But it's important to find…

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Jack in the Box's partnership with Postmates delivers Jumbo Jacks to app users

March 27, 2018

Jack in the Box and Postmates have partnered to deliver Jack in the Box's entire menu to Postmates customers any time of the day. Delivery of Jack in the Box…

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Dairy Queen brings a 'Blizzard' of slurping to baseball season

March 27, 2018

Fifteen U.S. cities will go baseball crazy Thursday when the Major League Baseball season officially opens in their hometowns, and Dairy Queen is looking for a…

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Four steps on the path to QSR digital signage success

by Daniel Waldron — Copywriter, Armagard Limited

The difference between success and so-so in digital signage often boils down to whether your brand has created a truly unique user experience with the…

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The QSR checklist check-up: How intelligent is yours?

by John Sammon — SVP & General Manager, PAR Technology

Intelligent checklists provide perks that can make a real difference in top worker performance and bottom lines.

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Pair pioneers virtual currency, blockchain tech model for restaurants

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The new "FudiToken" gives QSR customers a convenient way to pay for orders, while giving operators a new approach to menu item promotion.

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$200 billion in restaurant sales are moving: Is your brand riding along?

by Noah Glass — CEO, Olo

Today's consumers now expect to engage with restaurants in an on-demand fashion, so restaurants must now either meet those expectations or lose business.

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Dunkin' Donuts gives rewards members a way to say and pay for orders on phones

March 14, 2018

Dunkin' Donuts is adding a new integration that now allows its rewards club members to order verbally from their phones with On-the-Go Mobile Ordering through…

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LevelUp teams with FullContact to improve customer segmentation

March 13, 2018

LevelUp has partnered with FullContact, an identity resolution provider, to power precision marketing programs by providing foodservice operators with a…

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Study: Mobile orders skyrocket in 2017, but 2 in 5 still use cash

March 13, 2018

Restaurant visits paid via mobile app grew by 50 percent over the last year, a new NPD study finds. However, cash payment still captures two of every five…

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Little Caesars new LTO is really full of itself

March 13, 2018

Little Caesars new LTO goes by the heady name of "ExtraMostBestest stuffed crust pizza" and has more than 3 feet of cheese stuffed inside with more cheese and…

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Taco Bell's bell-ringer: Nacho fries biggest launch yet

March 13, 2018

If Taco Bell's bell rang, it would certainly be clanging away now over what the brand said is its most successful menu item launch to date: January's…

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QSRs must know ups 'n downs of apps to adapt

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Like all technology, restaurant app development grows exponentially. But consumers' demands of those apps grows at least as quickly, with diners always…

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