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Marketing News & Media

Free webinar: Is your franchise marketing strategy hurting or harming your brand?

by S.A. Whitehead — Food Editor, Net World Media Group

How is your brand coming across with potential and existing franchisees? If you aren't sure or don't have a well-crafted strategy based on proven best…

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McDonald's shares menu board lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's…

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New tech finds, funnels real-time restaurants digital sign content

April 11, 2017

Allure is debuting an advanced content automation technology for digital signs and other devices used in the fast food and fast casual sectors. Allure…

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2 techs combine forces to reduce labor costs

April 11, 2017

7shifts and Toast are combining forces to create an integration that helps chains lower labor costs by streamlining employee clock-ins and schedule…

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Pie Five, Firehouse, First Watch,Pei Wei execs discuss 'the good, the bad and the ugly' of online reviews

by S.A. Whitehead — Food Editor, Net World Media Group

A recent survey found that 61 percent of the dining public check online reviews before visiting a restaurant. How those reviews can help or hurt sales was a…

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PETA to Taco Bell: 'We love you right down to your beans'

April 7, 2017

PETA, may be most well-known for its campaigns against businesses that it alleges cause harm to animals, but today the organization is showing how…

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Carl's and Hardee's event 'blows up' the 'bad ol' days'

In a literal attempt to blow the bikinis-and-burgers image of Carl's Jr. and Hardee's out of consumers' minds, CKE Restaurants is inviting the world to the…

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Hot Heads & Rapid Fired Pizza founder on a regional growth approach

by S.A. Whitehead — Food Editor, Net World Media Group

Hot Heads Burritos founder, Ray Wiley, is on a roll again, this time with a fast pizza concept, called Rapid Fired. The chain has taken a regional approach to…

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Why playing the 'right' background music increases sales

by Cherryh Cansler — Editor, FastCasual.com

Restaurants that play a carefully selected mix of music reflecting their cultures can increase sales by more than 9 percent, according to a 2016 study.

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Bard of 2 brands, 'Carl Hardee,' takes chains to next level

April 3, 2017

Carl's Jr. and Hardee's parent, CKE Restaurants Holdings, Inc., is launching an ad campaign to stake a claim on the burger landscape as "pioneers" in the…

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Social Media Marketing Guide for Food Truck Success

This guide is designed to give food truck operators an understanding of social media marketing.

Presented by FoodTruckOperator.com

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Study: Consumers receptive to chatbots

March 30, 2017

A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from…

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McDonald's massive move to mobile ordering: A big change that warrants big groundwork

by Russell Zack — SVP, Products and Solutions, HelloWorld

McDonald’s and its recently unveiled plans to implement mobile ordering and curbside pickup is proof that even the mightiest brands now know mobile ordering is…

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Toast partners with Punchh restaurant marketing cloud to improve customer engagement

March 29, 2017

Toast, a restaurant technology platform, has integrated its restaurant POS with the Punchh restaurant marketing cloud to deliver engagement, loyalty and…

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With 10 million daily food deliveries, Meituan-Dianping a name to know

March 28, 2017

It may be relatively unknown in the Western World, but in 20 of China's biggest cities, the name Meituan-Dianping is as commonly heard as Amazon and Google.

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Arby's — where the most gyros are sold in US

March 28, 2017

Three years ago, that Cowboy hat-bearing chain known as Arby's became the world's largest restaurant brand to offer that "soft taco" of Greece, the gyro.

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Taco Bell campaign puts young scholars in the director's chair

March 23, 2017

Taco Bell is launching its Feed a Dream promotion and charitable campaign today, the fifth anniversary of the Doritos Locos Taco. The two-week-long campaign…

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NRA implores Congress: 'Keep debit-swipe fee controls in place'

March 22, 2017

The National Restaurant Association has joined forces with dozens of other restaurant groups to launch a campaign against repealing debit swipe-fee protections…

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KFC U.S. names president, chief concept officer

March 21, 2017

Yum Brands has promoted Kevin Hochman to president and chief concept officer for KFC U.S., according to a news release. The 43-year-old exec joined KFC three…

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Domino's Tracker commercial takes TV viewers on a 'day off'

March 20, 2017

After Domino's said its "tracker" has monitored the progress of more than 100 million orders over the last eight years of its existence, it's finally getting…

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