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Marketing News & Media

KFC brand name pulled into coverage of London terror attack

June 8, 2017

KFC's name has gotten pulled into the news coverage of the investigation around the three men authorities think killed eight people and injured many more at…

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Nestle Tollhouse Cafe by Chip puts 3 execs in new roles

June 7, 2017

Nestlé Toll House Café by Chip today announced the appointment of Kendra Shier as vice president of operations and marketing, The 27-year restaurant industry…

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Restaurants realizing critical need for mobile payments and loyalty

by Will Hernandez — Editor, NetWorld Media Group

If you want to get an idea about how important it's become for restaurants to have a sound mobile strategy in 2017, the large crowd that gathered to listen to…

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White Castle cordially invites world to 'Royal Wedding'

June 5, 2017

In terms of sheer kitsch, few cities approach the level Las Vegas achieves every day, and White Castle is hoping to capitalize on that notoriety with its Royal…

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Krystal wakes up for summer sunny side up

May 31, 2017

Krystal is adding emphasis to its breakfast offerings this summer with a three-egg breakfast LTO for $3.99, served with a choice of sausage or bacon as well as…

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Former Panera, Long John's marketing leader named Lion’s Choice CEO

May 30, 2017

A former senior marketing leader at Panera and Long John Silver's is taking over the corner office at St. Louis-based QSR, Lion's Choice, a news release said.

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Live webinar shows operators how to help diners 'see right through you' in the transparency age

May 30, 2017

Today's diners will not settle for anything akin to "mystery meat" or other food that smacks of artificial ingredients. They expect simplified ingredients and…

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A gamut of great ways to make diners 'swoon' in June

by Seshu Madabushi — Founder & CEO, mKonnekt

If your brand's list of great things to celebrate, promote and connect with the community ends at Father's Day for the month of June, we've got a few surprises…

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Buttermilk cod swims in to Long John Silver's

May 25, 2017

Long John Silver's has added a "downhome-style" LTO for the summer — a homestyle buttermilk cod, a news release said. 

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Food Online Ordering Systems integrates with Epson's printer for online ordering solution, including self-order kiosk

May 23, 2017

Food Online Ordering Systems, a provider of custom, in-house online ordering solutions for restaurants, has certified Epson America, Inc.'s latest product…

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Paytronix report examines how to draw less frequent guests into loyalty program

May 22, 2017

Paytronix Systems Inc. has released a report that examines key metrics on guest loyalty programs. The report found that the majority of new members that join a…

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Study: Fear of future invades restaurant leadership offices

May 18, 2017

Fear is invading the offices of restaurant brand leadership across the industry, according to a recent study from L.E.K. Consulting. A combination of…

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The CIO-CMO partnership: The path to digital ordering dynamism

by Patrick Eldon — CEO, Ordertalk

Digital ordering success begins at the top of your organization with real alignment between those who lead the charge organizationally to make the system run…

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Cousins pushes pork aplenty for summer

May 17, 2017

Pork is the star of two summer LTOs at Cousins Subs, one an old favorite and another making its debut at the chain, a news release said. 

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Heads up: Here come 92 million Mother's Day revelers

Two out of every five Americans will dining out this Sunday, according to the National Restaurant Association.

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From burgers to pizza, it's all about the 'hot'

May 11, 2017

Two QSR brands are putting diners' hot and growing penchant for heat and spice front and center on their permanent menus with fiery offerings.

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The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers…

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Pork belly LTO back at Arby's

May 5, 2017

Arby's is bringing back its smokehouse pork belly sandwich LTO after having successful sales last year. 

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White Castle, Burger 21 celebrate 'Hamburger Month'

May 5, 2017

A number of hamburger-focused chains are pushing sales this month by promoting National Hamburger Month. White Castle leads the charge as the "official…

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'Do you deliver ... profits?' This webinar does

by S.A. Whitehead — Food Editor, Net World Media Group

Mastering delivery isn't easy, but this free May 18 webinar is a great place to learn how to re-ignite your program.

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