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Marketing News & Media

Study: Fear of future invades restaurant leadership offices

May 18, 2017

Fear is invading the offices of restaurant brand leadership across the industry, according to a recent study from L.E.K. Consulting. A combination of…

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The CIO-CMO partnership: The path to digital ordering dynamism

by Patrick Eldon — CEO, Ordertalk

Digital ordering success begins at the top of your organization with real alignment between those who lead the charge organizationally to make the system run…

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Cousins pushes pork aplenty for summer

May 17, 2017

Pork is the star of two summer LTOs at Cousins Subs, one an old favorite and another making its debut at the chain, a news release said. 

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Heads up: Here come 92 million Mother's Day revelers

Two out of every five Americans will dining out this Sunday, according to the National Restaurant Association.

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From burgers to pizza, it's all about the 'hot'

May 11, 2017

Two QSR brands are putting diners' hot and growing penchant for heat and spice front and center on their permanent menus with fiery offerings.

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The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers…

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Pork belly LTO back at Arby's

May 5, 2017

Arby's is bringing back its smokehouse pork belly sandwich LTO after having successful sales last year. 

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White Castle, Burger 21 celebrate 'Hamburger Month'

May 5, 2017

A number of hamburger-focused chains are pushing sales this month by promoting National Hamburger Month. White Castle leads the charge as the "official…

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'Do you deliver ... profits?' This webinar does

by S.A. Whitehead — Food Editor, Net World Media Group

Mastering delivery isn't easy, but this free May 18 webinar is a great place to learn how to re-ignite your program.

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Carolinas' Shuckin' Shack finds recycling shells sells

by S.A. Whitehead — Food Editor, Net World Media Group

Oyster restaurants are at the forefront of a shell-recycling movement that not only may again make Chesapeake Bay a hotbed of oyster activity but also serves…

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Modern Market loyalty app lets customers order, pay and earn rewards

May 2, 2017

Modern Market, a fast casual restaurant, has introduced a new loyalty app that lets customers order, pay and earn rewards. The app is available in the App…

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Future franchisees are watching: What do they see in you?

by S.A. Whitehead — Food Editor, Net World Media Group

Three restaurant industry leaders talk about branding strategy when it comes to the essential task of drawing franchisees in for business.

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Webinar: Are you getting the biggest bang for your franchise marketing buck?

May 1, 2017

As restaurateurs, you not only sell to diners every day, but also simultaneously to future franchisees who may either be among those diners, in the local…

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Pinkberry/Paytronix promotion reveals open rates' 'dirty little secret'

April 26, 2017

Last Independence Day, Pinkberry generated a few of its own fireworks when it launched a wildly successful double points ice cream promotion using the brand's…

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How well do you mitigate risk? Learn from those who have been there

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Companies face a new set of risks in today's marketplace due to new technology. The need to manage human resources remains as critical as ever.

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Taco Bueno CEO TV disguise? Muy bueno!

April 24, 2017

Taco Bueno President and CEO Michael Roper's adventure of going undercover to assume the role of a warehouse worker at the chain will air at 8 p.m., Friday on…

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3 execs describe how to take on the world without losing your brand

by S.A. Whitehead — Food Editor, Net World Media Group

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit…

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Wendy's twitter-mania: Is brand 'character assassination' a dead end?

by S.A. Whitehead — Food Editor, Net World Media Group

There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each…

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Mobile Vending University helps prepare food truck owners

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Mobile Vending University provides a certified course in operating a food truck in Pasco, Washington. The attendees are taught by subject matter experts in all…

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Restaurants dish out savings to soothe the stressed tax filer

by S.A. Whitehead — Food Editor, Net World Media Group

Restaurants are doing their part to calm the masses with money-saving deals on Tuesday, the nation's day of shared tax-paying pain.

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