A&W launches blog, sweepstakes

Dec. 5, 2017

A&W has certainly got the giving spirit this season, announcing that it's launching a blog for the brand and a full month of giveaways to wrap the year up in a generous spirit. 

The blog, called the Mug Club, has been two years in the making In addition to the sweepstakes, and will act as a central hub to connect everyone from social media and Mug Club email subscribers, to website visitors and others, a news release said. 

"A&W's social media content is very visual, short and engaging, and we needed somewhere that allows us to tell more of our brand story," A&W Community Engagement Analyst Spencer Barrett said in the release. "Inside the Mug will feature our franchise partners and support center team, giving readers a peek behind the curtain at the people who work inside the brand every day."

The blog will also include new menu announcements, social media sweepstakes and campaigns, restaurant openings, upcoming events and brand ambassador features. Deeper content venues, like this one, are a growing trend as brands work to find new and innovative ways to capture and engage customers online. 

As part of the blog's launch, one blog follower will win an exclusive prize package as part of A&W's other "giveaway" this December, the 30 Days of Giveaways sweepstakes. The campaign runs through the end of the month on Facebook, Twitter and Instagram and features a grand prize and weekly winners for everything from Bear Bucks gifts and branded hats, scarves and blankets, Rooty bears plush toys and 2018 collector's mugs and jugs. A&W followers can enter by liking a post, sharing a post, leaving a comment, answering questions or tagging friends.
 


Topics: Business Strategy and Profitability, Catering, Customer Service / Experience, Loyalty Programs, Marketing, Marketing / Branding / Promotion, Online / Mobile / Social


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