Taco Bell joins with franchisees for "aggressive" digital access growth
Taco Bell and its franchisees announced that they're jointly funding a customer-facing tech initiative to bring self-serve kiosks into stores, provide faster networks and improve overall back-of-house systems, among other unnamed digital programs for its stores, a statement said.
The so-called All Access initiative is focused on increasing customer the ways and means that customers tap into the brand to either order and receive products or communicate. The company provided few additional details, nor did it provide any information about the cost of the initiative by either corporate or franchisees.
The company's "fantastic relationship with its franchisees" allowed the brand to make "aggressive" plans in this realm of helping customers find new ways to reach and interact with the brand, according to the statement.
"We always aim to stay relevant with changing consumer tastes and trends, whether that be creating innovative menu items or offering the latest technology that connects customers to our brand when they want it, where they want it," CEO Brian Niccol, said in the emailed statement.
As of press time, Taco Bell had not responded to a request for comment.
Topics: Business Strategy and Profitability, Communications, Digital Signage, Equipment & Supplies, Franchising & Growth, Internet of Things, Loyalty Programs, Marketing / Branding / Promotion, Mexican, Mobile Payments, Online Services, Systems / Technology