Marketing News
McDonald's partners with Portland Trail Blazers for 100-point promo
October 9, 2013
The Portland Trail Blazers and McDonald's have partnered on a new "100-Point Play" promotion for the next five seasons, the NBA team announced this week. Every…
read nowDunkin' Donuts rolls fans' social media posts into ad campaign
October 9, 2013
Dunkin' Donuts has launched a new ad campaign — called #mydunkin — that for the first time leverages its fans' social media content.
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Krispy Kreme debuts retail coffee offering
October 8, 2013
Krispy Kreme announced today that its packaged ground coffee is now available at select Sam' s Club locations throughout the Southeast.
read nowLong John Silver's dessert promo benefits Children's Miracle Network
October 8, 2013
Long John Silver's has introduced a month-long campaign to raise money for Children's Miracle Network Hospitals, the brand's national charity partner.
read nowCulver's music theme remixed to benefit farm families
October 8, 2013
Hummingbird Productions, a producer of original music for advertising campaigns, has remixed the Culver's Restaurant theme music for a special program…
read nowBurger King named 'Official QSR Partner of the NCAA'
October 7, 2013
Burger King Corp. has entered a three-year partnership with CBS Sports and Turner Broadcasting System Inc. Through this partnership, the Burger King has been…
read nowOrganization petitions McDonald's to shut down HappyMeal.com
October 7, 2013
Another organization has created a campaign to get McDonald's to stop marketing toward kids. Campaign for a Commercial-Free Childhood drafted a letter…
read nowCousins Subs heads sponsorship of Special Olympics event
October 7, 2013
Cousins Subs restaurants, title sponsor of Special Olympics Minnesota's Annual Unified Flag Football Tournament, will donate 600 meals (consisting of a 5-inch…
read nowRoy Rogers brings back top-selling seasonal offering
October 7, 2013
Roy Rogers restaurants are bringing back theSteak N Cheese sandwich and pumpkin shake, along with its Wooden Nickel promotion.
read nowSplick-it to power Web, mobile app for No Kid Hungry
October 7, 2013
Splick-it Inc. has inked a deal to sponsor and be a technology partner with Share Our Strength's No Kid Hungry campaign to build a customized "Order Food, End…
read nowMcDonald's creates chief digital officer position
October 4, 2013
McDonald's Corporation has named Atif Rafiq to its newly created global role of chief digital officer, effective Oct. 21. Rafiq, 40, comes to McDonald's from…
read nowChick-fil-A hosting family 'date night' in Houston
October 4, 2013
Chick-fil-A restaurants across the Houston area will host a "Date Night" for more than 4,000 families throughout the week of Oct. 7. The prince and…
read nowBojangles' raises $257K for Muscular Dystrophy Association
October 4, 2013
Bojangles' raised $257,500 for the Charlotte, N.C., chapter of the Muscular Dystrophy Association during its annual golf tournament held Sept. 30. According…
read nowKrispy Kreme's Halloween lineup returns
October 3, 2013
Krispy Kreme's seasonal Krispy Skremes doughnuts are back and available through Oct. 31.The brand's annual lineup includes a Jack-o-Lantern, Spider Web and…
read nowDunkin' Donuts adds Angus steak and cheese wrap
October 3, 2013
Dunkin' Donuts has launched a new Angus Steak & Cheese Wrap, featuring Angus steak wrapped in an 8-inch tortilla and served with white cheddar cheese and…
read nowTaco Bueno launches new Tex-Mex brand campaign
October 3, 2013
In celebration of National Taco Day, Taco Bueno restaurants are giving away a free crispy beef or chicken taco to guests Oct. 4.
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Consumer perception of Burger King rises after Satisfries launch
October 3, 2013
Burger King's Satisfries launch last week has boosted consumer perception of the brand, especially among consumers who consider themselves to have "good or…
read nowTaco Bell ranks its top-selling markets
October 3, 2013
Ahead of National Taco Day, Oct. 4, Taco Bell has compiled statistics about the company, and has ranked its top-selling markets for each of its most popular…
read nowTaco Bell launches hunger fighting effort
October 2, 2013
Taco Bell and the Taco Bell Foundation for Teens have announced that their seventh year of World Hunger Relief efforts will focus on teens around the world.
read nowJersey Mike's hosts 4th annual Wreaths Across America campaign
October 2, 2013
Jersey Mike's Subs has kicked off its fourth annual fundraising campaign to benefit Wreaths Across America. From now through Nov. 11, all Jersey Mike's stores…
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