Marketing News
DQ location experiences 483-percent traffic lift from text campaign
October 1, 2013
Three Dairy Queen locations in Kansas have reported an uplift in traffic and ticket from their mobile and loyalty marketing campaign created by SMS Mastermind…
read nowWendy's adds chicken to pretzel sandwich line
October 1, 2013
Wendy's is leveraging the success of its Pretzel Bacon Cheeseburger, launched in July, by adding a Pretzel Pub Chicken sandwich option.
read nowRevention integrates with Valutec Card Solutions rewards program
September 30, 2013
Revention and Valutec, a full-service provider of Gift Card and Loyalty services, have announced Revention's integration with Valutec's Rewards program.
read nowArby's debuts Smokehouse Brisket sandwich
September 30, 2013
Arby's Restaurant Group Inc. has rolled out its new Smokehouse Brisket sandwich. According to the company, the sandwich features sliced beef brisket smoked for…
read nowTaco Cabana launches traditional Mexican matching game
September 30, 2013
Taco Cabana has debuted its Match & Win TC Loteria game, a peel-off game found on specially marked fountain drinks.
read nowChurch's Chicken adds to Big Tex lineup
September 30, 2013
Church's Chicken has introduced a spinoff to its Big Tex Sandwich; the Big Tex Club sandwich is now available for a limited time.
read nowDunkin' partners with art organization for T-shirt design contest
September 30, 2013
Dunkin' Donuts has launched its first-ever global T-shirt design challenge, in partnership with Threadless, an art community.
read nowFoodservice certification set for national expansion
September 30, 2013
Committed to winning America's fight against diabetes, obesity and other diet-related diseases, the United States Healthful Food Council (USHFC) has announced…
read nowAuntie Anne's adding retired pro athletes to franchising roster
September 27, 2013
As part of an initiative to partner with retired professional athletes, Auntie Anne's has announced retired NBA star Mark Blount as its newest franchise owner.
read nowSubway raises $360K for diabetes research
September 27, 2013
McLean, Va.-based Subway Development Corporation of Washington raised $360,000 for the American Diabetes Association during a recent in-store campaign and…
read nowJack in the Box launches new late night 'munchies' menu
September 27, 2013
Jack in the Box has developed a new late-night menu — available between 9 p.m. and 5 a.m. — to "cure the munchies." The menu includes four new entrée options:
read nowJack's restaurant chain adopts online ordering
September 27, 2013
Alabama-based Jack's Family Restaurant chain, has deployed an online ordering feature along with its "Preorder 4 Pregame" football-themed campaign.
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Taco Bell launches three Mountain Dew-based frozen drinks
September 26, 2013
On Sept. 26, Taco Bell restaurants nationwide will introduce the brand's new "House of Dew," three Mountain Dew-based frozen beverages.
read nowDoc Popcorn, National Breast Cancer Foundation team up for fundraiser
September 26, 2013
In conjunction with Breast Cancer Awareness Month and National Popcorn Poppin' Month in October, Doc Popcorn has partnered with the National Breast Cancer…
read nowGood Times doubles chicken category sales, adds boneless wings
September 26, 2013
Good Times Restaurants Inc. today announced it plans to roll out new All Natural Boneless Buffalo Wings in October following a successful test in multiple…
read nowSonic's Limeades for Learning program returns
September 26, 2013
Sonic Drive-In's Limeades for Learning campaign has returned for its fifth year. The voter-driven initiative is held in partnership with DonorsChoose.org and…
read nowKFC awards educational grants to hourly employees
September 26, 2013
The Kentucky Fried Chicken Foundation has awarded REACH Educational Grants to 508 hourly KFC team members.
read nowPopeyes unveils new Canjun Chili Garlic sauce
September 25, 2013
Due to popular demand, Popeyes Louisiana Kitchen has brought back its Dip'n Chick'n offering.
read nowMcDonald's marketing leader announces retirement
September 25, 2013
Neil Golden, McDonald's chief marketing officer, announced Tuesday that he is retiring after 24 years with the company. His departure is expected in early…
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Burger King's new fries a QSR game changer?
September 24, 2013
Burger King's new "Satisfries" hit the market today, bringing to the QSR space a reduced-fat, reduced-calorie French fry option that features 190 calories, …
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