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Marketing News

Dunkin’ Brands partnering with Captain America

June 22, 2011

"Captain America: The First Avenger" arrives in movie theaters July 22, but beginning on June 27, Dunkin' Donuts and Baskin-Robbins will offer Captain…

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McDonald’s names All-Stars for 365Black Awards

June 21, 2011

At the 2011 365Black Awards on July 1 in New Orleans, McDonald's will recognize a distinguished list of five prominent African-Americans who inspire greatness…

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Great American Cookies kicks off Yellow Ribbon Campaign

June 21, 2011

Great American Cookies is partnering with the Yellow Ribbon Fund Inc. to present the brand's first summer Yellow Ribbon Campaign. For the campaign, from July …

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McDonald’s UK wraps are biggest launch in four years

June 20, 2011

McDonald's U.K. is adding four wraps to its Deli Choices menu in what the company is calling its biggest launch in the past four years. The new offerings…

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Jack in the Box pulls toys from kids’ meals

June 20, 2011

In the contentious debate about whether or not kids meals toys are unfair marketing tactics contributing to the childhood obesity epidemic, Jack in the Box has…

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Dunkin’ Donuts sponsoring Joe Nichols’ tour

June 20, 2011

Dunkin' Donuts has announced a partnership with country musician Joe Nichols that includes a sponsorship of shows across his 2011 Nationwide Concert Tour.

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Study: Customer satisfaction with QSR, pizza brands rises

June 20, 2011

A report released today by the American Customer Satisfaction Index (ACSI) shows a growing approval rating for quick-service and pizza brands. The quarterly…

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Krispy Kreme plans healthier menu items

June 19, 2011

The research and development team at Krispy Kreme Doughnuts has been very busy of late. The company recently announced it would launch a new coffee line in the…

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Domino’s, Starbucks, Subway sign on as BET Awards sponsors

June 19, 2011

BET has partnered with a variety of companies that will serve as official sponsors of the BET Awards '11, set for 8 p.m. June 26. Among those sponsor companies…

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Captain D’s rolls out six new sandwiches

June 19, 2011

Captain D's Seafood Kitchen has launched two new sandwiches -- North Pacific Cod and Breaded Chicken -- featuring new customizable toppings.

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Dairy Queen opens in Saudi Arabia

June 16, 2011

Berkshire Hathaway-owned Dairy Queen has opened its first three locations in Riyadh, Saudi Arabia, one of which is the largest and only two-story DQ Grill…

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Dairy Queen teams up with Build-A-Bear

June 14, 2011

Dairy Queen has teamed up with Build-A-Bear Workshop to debut the Blizzard Bears Collection on June 17.

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McDonald’s Men of McCafe announced

June 14, 2011

McDonald's has announced the winners of its second annual Men of McCafe Casting Call, a national search conducted to identify five service-oriented men who are…

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Chick-fil-A In-Line model debuts in Downtown Chicago

June 14, 2011

Chick-fil-A will debut its In-Line restaurant model June 16 when it opens its first Downtown Chicago restaurant on Loyola University's Water Tower campus.

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Del Taco debuts Ultimate Grilled Chicken Burrito

June 13, 2011

Del Taco has unveiled its Ultimate Grilled Chicken Burrito, which features chicken marinated in a special recipe, zesty red sauce, seasoned rice, lettuce…

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Dunkin’ Donuts gift cards get personal

June 13, 2011

With Father's Day around the corner and graduation season in full swing, Dunkin' Donuts is now offering customizable Dunkin' Donuts Cards, available…

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Sold: Arby’s acquired by Roark Capital

June 12, 2011

Wendy's/Arby's Group has announced an agreement to sell the majority of Arby's Restaurant Group Inc. shares to a buyer formed by Roark Capital Group. The…

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Wendy’s Frosty fundraiser adds social media component

June 12, 2011

Fifty cents from every Wendy's Frosty purchase this weekend will go toward the Wendy's Wonderful Kids program, which finds adoptive parents for foster children…

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Wienerschnitzel launches 50th anniversary antenna topper

June 12, 2011

Wienerschnitzel has introduced a new, limited edition, golden wienie antenna topper in celebration of its 50th anniversary. The new anniversary-edition antenna…

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Papa Gino’s taps IBM for data analytics

June 12, 2011

Papa Gino's has implemented IBM business analytics software to closely measure data pulled from the chain's online customer loyalty program.

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