Marketing News
Dairy Queens Miracle Treat Day set for Aug. 11
July 28, 2011
For the sixth consecutive year, Dairy Queen will host its Miracle Treat Day to raise money for the Children's Miracle Network Hospitals, a charity that raises…
read nowYum! Brands' World Hunger Relief joined by Christina Aguilera
July 26, 2011
Multi-Grammy Award winner Christina Aguilera is giving hunger a powerful voice by filming a new PSA for Yum! Brands' World Hunger Relief effort that benefits…
read nowWhite Castle launches Crave Case to kick off football season
July 26, 2011
White Castle is teaming up with the National Finger Football League (NFFL) to introduce new Crave Case packaging that features a mini-finger football field and…
read nowRoy Rogers names new brand marketing firm
July 26, 2011
Roy Rogers restaurants has selected Brandstand Group as its brand strategy and marketing agency of record. Working closely with Roy Rogers' executive team…
read nowSmoothie King launches meal replacement, partnership with ExerciseTV
July 26, 2011
Smoothie King, in partnership with Nutrition53, has unveiled a new, meal replacement Lean1 Smoothie made with weight loss formula and powerful nutrients.
read nowKFC launches website devoted to Colonel Sanders legacy
July 25, 2011
KFC has launched a new website – www.ColonelSanders.com – designed to collect photos, videos and stories about the chain's iconic founder in an effort to…
read nowIn-N-Out threatens 'copycat' with lawsuit
July 25, 2011
Burger Express in Boise, Idaho has received a letter from In-N-Out's legal team asking it to stop using its red, white and yellow color scheme on block…
read nowTaco Bell launches Big Box Remixed in partnership with MTV
July 24, 2011
Taco Bell has launched the Big Box Remixed, which combines four classic menu items with exclusive music content via a mobile site, packaged in a specially…
read nowHardees brings back My Coke Rewards
July 24, 2011
Hardee's has partnered with Coca-Cola to bring back the popular My Coke Rewards Campaign, which starts today. The chain first introduced the program last year.
read nowPopeyes introduces RipN ChickN
July 24, 2011
Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., has introduced Rip'n Chick'n -- tenders cut into pull-apart strips that are easy to "rip and…
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Burger King rolls out mini sandwiches
July 24, 2011
Burger King Corp. has rolled out the BK Minis, miniature sandwiches that come in four, eight and 12 packs at a suggested retail price of $2.99, $5.99 and…
read nowWhite Castle partners with Autism Speaks campaign
July 24, 2011
White Castle will once again participate in the Autism Speaks Puzzle Piece campaign, where customers and employees can donate $1 to support the nation's…
read nowMcDonald's denied request to defend Happy Meals in federal court
July 20, 2011
McDonald's Corp.'s lawsuit over its Happy Meal marketing tactics will continue in a California state court, not in federal court as requested by the company.
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NRA named as national strategic partner of USDA's MyPlate
July 20, 2011
The National Restaurant Association has become a national strategic partner with the U.S. Department of Agriculture's (USDA) Center for Nutrition Policy and…
read nowArbys offering anniversary deal on classic roast beef
July 19, 2011
Arby's 50th anniversary is July 23, and to mark the occasion the chain will offer customers its signature sandwich, the Classic Roast Beef, for 64 cents with…
read nowSubways new BBQ Pulled Pork to benefit tornado victims
July 19, 2011
Subway Restaurants has partnered with the West Alabama Food Bank to feed disaster victims in and around Tuscaloosa, Ala. The announcement comes after violent…
read nowTaco Bell Foundation kicks off internship program
July 19, 2011
The Taco Bell Foundation for Teens has hired six Boys & Girls Club teens to participate in the Graduate to Go internship program through October.
read nowSubway UK launches mobile voucher program
July 19, 2011
Subway customers in the United Kingdom are now able to present a mobile voucher in-store thanks to the chain's partnership with O2 Media.
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Dairy Queen Canada adds mobile component to Miracle Treat Day
July 17, 2011
Dairy Queen Canada has created 7.9 million Blizzard cups with a special QR barcode that allows them the opportunity to donate instantly to the Children's…
read nowBurger King selects Starcom as media AOR
July 17, 2011
Burger King Corp. has named Publicis Groupe's Starcom as its new media agency of record.
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