Marketing News
Taco Bell launches Big Box Remixed in partnership with MTV
July 24, 2011
Taco Bell has launched the Big Box Remixed, which combines four classic menu items with exclusive music content via a mobile site, packaged in a specially…
read nowHardees brings back My Coke Rewards
July 24, 2011
Hardee's has partnered with Coca-Cola to bring back the popular My Coke Rewards Campaign, which starts today. The chain first introduced the program last year.
read nowPopeyes introduces RipN ChickN
July 24, 2011
Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., has introduced Rip'n Chick'n -- tenders cut into pull-apart strips that are easy to "rip and…
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Burger King rolls out mini sandwiches
July 24, 2011
Burger King Corp. has rolled out the BK Minis, miniature sandwiches that come in four, eight and 12 packs at a suggested retail price of $2.99, $5.99 and…
read nowWhite Castle partners with Autism Speaks campaign
July 24, 2011
White Castle will once again participate in the Autism Speaks Puzzle Piece campaign, where customers and employees can donate $1 to support the nation's…
read nowMcDonald's denied request to defend Happy Meals in federal court
July 20, 2011
McDonald's Corp.'s lawsuit over its Happy Meal marketing tactics will continue in a California state court, not in federal court as requested by the company.
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NRA named as national strategic partner of USDA's MyPlate
July 20, 2011
The National Restaurant Association has become a national strategic partner with the U.S. Department of Agriculture's (USDA) Center for Nutrition Policy and…
read nowArbys offering anniversary deal on classic roast beef
July 19, 2011
Arby's 50th anniversary is July 23, and to mark the occasion the chain will offer customers its signature sandwich, the Classic Roast Beef, for 64 cents with…
read nowSubways new BBQ Pulled Pork to benefit tornado victims
July 19, 2011
Subway Restaurants has partnered with the West Alabama Food Bank to feed disaster victims in and around Tuscaloosa, Ala. The announcement comes after violent…
read nowTaco Bell Foundation kicks off internship program
July 19, 2011
The Taco Bell Foundation for Teens has hired six Boys & Girls Club teens to participate in the Graduate to Go internship program through October.
read nowSubway UK launches mobile voucher program
July 19, 2011
Subway customers in the United Kingdom are now able to present a mobile voucher in-store thanks to the chain's partnership with O2 Media.
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Dairy Queen Canada adds mobile component to Miracle Treat Day
July 17, 2011
Dairy Queen Canada has created 7.9 million Blizzard cups with a special QR barcode that allows them the opportunity to donate instantly to the Children's…
read nowBurger King selects Starcom as media AOR
July 17, 2011
Burger King Corp. has named Publicis Groupe's Starcom as its new media agency of record.
read nowRitas Italian Ice raises $545K for pediatric cancer research
July 17, 2011
Rita's Italian Ice's sixth annual partnership with Alex's Lemonade Stand Foundation (ALSF) raised a total of $545,000 through in-store paper lemon sales. The…
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El Pollo Loco is feeling the Mexcellence
July 17, 2011
El Pollo Loco is launching a multi-faceted campaign that includes new television and radio ads, social media components and in-restaurant signage, all…
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Popeyes hits 2,000th unit milestone
July 14, 2011
On July 16, Popeyes Louisiana Kitchen will celebrate the opening of its 2,000th restaurant. The landmark opening is in Memphis, Tenn., and is part of the…
read nowMcDonalds Men of McCafe winners introduced
July 13, 2011
An all-star lineup was on hand in New Orleans, La., last week during the Essence Music Festival and for the 2011 McDonald's 365Black Awards.
read nowChurchs Chicken names SVP, brand marketing
July 12, 2011
Church's Chicken has named Joel Bulger as its senior vice president of brand marketing. Bulger's responsibilities include brand positioning and management…
read nowBaskin-Robbins introduces mini ice cream cones
July 12, 2011
Embracing an increased demand for smaller portion sizes, Baskin-Robbins has introduced new Mini Cones nationwide. The small ice cream cones can be purchased…
read nowWhite Castle offers 90th birthday commemorative Coke glasses
July 11, 2011
As part of White Castle's yearlong 90th birthday celebration, commemorative Coke glasses are available for purchase to recognize the 90-year partnership…
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