Contentious breakup for Captain D’s and AOR

by Alicia Kelso — Editor, QSRWeb.com

August 9, 2011

Less than two years after landing the Captain D's account, Florida-based ad agency Zimmerman has jumped ship, citing differences with CMO Monte Jump, who…

Taco Cabana overhauls marketing campaign

August 9, 2011

San Antonio-based advertising and branding agency BradfordLawton is spearheading a new creative campaign for Taco Cabana that includes print, outdoor and TV…

Wing Zone undergoes brand makeover

August 8, 2011

Wing Zone has completed a comprehensive brand makeover of its franchise operation.

Del Taco unveils new prototype store, logo

August 7, 2011

Lake Forest, Calif.-based Del Taco is undergoing a makeover that includes the introduction of a new logo and a new restaurant prototype.

Krispy Kreme UK co-branding efforts pick up

August 4, 2011

Krispy Kreme is hoping to double the size of its footprint in the United Kingdom market and has added co-branding opportunities and an experiential campaign to…

Culver’s rolls out new TV campaign

August 2, 2011

Culver's continues to evolve its new "Welcome to Delicious" brand campaign with a new TV campaign promoting 100-percent, Midwest-raised, fresh, never-frozen…

Roy Rogers brings back BBQ Pulled Pork Sandwich

August 1, 2011

From now through Oct. 18, Roy Rogers Restaurants is featuring its BBQ Pulled Pork Sandwich. The limited-time offer features 33 percent more meat than before…

CKE Restaurants’ AOR wins small agency award

July 31, 2011

Los Angeles-based David&Goliath was named Small Agency of the Year at Ad Age's awards show last week. The honor is given to a company with between 76 and…

El Pollo Loco rolls out four new chicken burritos

July 31, 2011

As part of El Pollo Loco's new ¡Feel the Mexcellence! campaign, the chain has rolled out four Brand Nuevo Grilled Chicken Burritos.

McSmurfy: McDonald’s launches The Smurfs Happy Meal promotion

July 28, 2011

Celebrating today's release of The Smurfs, Columbia Pictures' and Sony Pictures Animation's 3-D family comedy, McDonald's has kicked off a coinciding Happy…

White Castle rewarding social media fans

July 28, 2011

White Castle is offering its Facebook fans and Twitter followers an opportunity to receive a limited edition 90th birthday pin. The social media campaign is…

Subway selects Velti for mobile marketing platform

July 28, 2011

The Subway restaurant chain has selected Velti, a global provider of mobile marketing and advertising technology, as its exclusive mobile technology provider.

Arby’s offers incentive to try new Angus sandwich

July 28, 2011

Arby's launched its Angus Cool Deli Sandwich and Wrap a month ago, and has just added a late-summer incentive to try the new item.

Dairy Queen’s Miracle Treat Day set for Aug. 11

July 28, 2011

For the sixth consecutive year, Dairy Queen will host its Miracle Treat Day to raise money for the Children's Miracle Network Hospitals, a charity that raises…

Yum! Brands' World Hunger Relief joined by Christina Aguilera

July 26, 2011

Multi-Grammy Award winner Christina Aguilera is giving hunger a powerful voice by filming a new PSA for Yum! Brands' World Hunger Relief effort that benefits…

White Castle launches Crave Case to kick off football season

July 26, 2011

White Castle is teaming up with the National Finger Football League (NFFL) to introduce new Crave Case packaging that features a mini-finger football field and…

Roy Rogers names new brand marketing firm

July 26, 2011

Roy Rogers restaurants has selected Brandstand Group as its brand strategy and marketing agency of record. Working closely with Roy Rogers' executive team…

Smoothie King launches meal replacement, partnership with ExerciseTV

July 26, 2011

Smoothie King, in partnership with Nutrition53, has unveiled a new, meal replacement Lean1 Smoothie made with weight loss formula and powerful nutrients.

KFC launches website devoted to Colonel Sanders’ legacy

July 25, 2011

KFC has launched a new website – www.ColonelSanders.com – designed to collect photos, videos and stories about the chain's iconic founder in an effort to…

In-N-Out threatens 'copycat' with lawsuit

July 25, 2011

Burger Express in Boise, Idaho has received a letter from In-N-Out's legal team asking it to stop using its red, white and yellow color scheme on block…