Marketing News
Carls Jr. marks 70th anniversary, plans Indonesian growth
July 11, 2011
CKE Restaurants Inc.'s Carl's Jr. brand is commemorating its 70th anniversary this month with celebrations and online giveaways.
read nowTaco Bell India taps Ogilvy as AOR
July 11, 2011
Ogilvy, which handles the creative for Yum! Brands' KFC in India, has won the duties of its sister chain Taco Bell without a pitch. Ogilvy's Delhi office will…
read nowDuke Marketing to host Local Store Marketing University
July 11, 2011
Duke Marketing LLC, has announced the launch of its Local Store Marketing University (LSM-U), an educational program devised to enhance restaurant marketer’s…
read nowWhataburger brings back signature Patty Melt
July 10, 2011
Whataburger's signature Patty Melt has returned for a limited time. The customer favorite will be available through Aug. 15 at Whataburger's more than 72…
read nowArby's announces 'Good Mood' casting call
July 10, 2011
Arby's has launched a nationwide Casting Call Video Contest, running now through July 31, in search of a grand prize winner to appear in an upcoming…
read nowHigh consumer perception marks for Subway, Wendys, Chick-fil-A
July 7, 2011
Consumers 18 and older had favorable perceptions of Subway, Wendy's and Chick-fil-A in the first half of 2011, according to YouGov BrandIndex, which measures…
read nowPanda Express launches Garlic Lovers Chicken
July 6, 2011
Panda Express has launched a new, limited-time entrée, the Garlic Lover's Chicken Breast. The stir-fry dish combines a variety of vegetables including…
read nowRaise a pint: McDonalds testing English pub burger
July 6, 2011
McDonald's is testing the English Pub Burger in select markets. The Within the Empier blog first reported the burger spotting at a restaurant in Algonquin…
read nowPinks creates special hot dog for Royal Couples visit
July 6, 2011
Prince William and Catherine, Duchess of Cambridge, plan to work throughout their trip to Southern California, but should they happen to stumble across the…
read nowGood as gold: Pretzelmaker launches 24 Karat cookie drink
July 5, 2011
As part of its "Totally Loaded" celebration, Pretzelmaker has introduced the new 24 Karat Cookie blended drink for a limited time. The creamy beverage features…
read nowWienerschnitzels 50th anniversary party planned
July 5, 2011
Although Wienerschnitzel has been celebrating its golden anniversary with various promotions all year, it'll break out the bells and whistles for its official…
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Arbys sale official; Wendys now The Wendys Company
July 4, 2011
Wendy's/Arby's Group Inc. today announced that it has completed the sale of Arby's Restaurant Group Inc. on terms previously announced to a buyer formed by…
read nowDairy Queen ad strikes gold with Mary Lou Retton
July 4, 2011
Dairy Queen breaks out the big guns in honor of National Ice Cream Month. Its latest commercial in the "So Good It's RiDQulous" campaign features Olympic…
read nowSonic LTOs mark National Hot Dog, Ice Cream Month
July 4, 2011
July is National Ice Cream Month as well as National Hot Dog Month and Sonic has both occasions covered with the introduction of a new Baja Dog and line of…
read nowDunkin Donuts mixes up Coolatta menu
June 30, 2011
As summer heats up, Dunkin' Donuts is once again celebrating the its Coolatta beverage line with an expansion of options.
read nowGroovy: Circa-1960s flavor wins Baskin-Robbins Big Thaw contest
June 30, 2011
More than 80,000 ice cream enthusiasts voted in Baskin-Robbin's "The Big Thaw" promotion, an online survey to determine one classic flavor to bring back from…
read nowPapa Ginos one-day deal yields 10 percent sales boost
June 30, 2011
Sister chains Papa Gino's and D'Angelo's recent one-day, 50-percent off online deal, facilitated through the ONOSYS Online Ordering system, boosted ticket…
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In-store TV, Wi-Fi coming soon to Taco Bell
June 29, 2011
Taco Bell Corp. has signed a long-term agreement with Indoor Direct Inc., owner of The Restaurant Entertainment Network, to install an in-store television…
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Arbys adds to its new Angus line
June 29, 2011
Arby's launched its Angus Cool Deli Sandwich across the country today.
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Moo-ve over burger joints: Chick-fil-A sets Cow Appreciation Day
June 29, 2011
Chick-fil-A restaurants nationwide will celebrate the seventh annual Cow Appreciation Day event July 8 by offering a free meal to any customer who visits one…
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