Marketing News
Arbys launches Chicken Salad Taste-Off
May 8, 2011
From May 9-22, Arby's is offering consumers a chance to try its new Market Fresh Grilled Chicken and Pecan Salad Sandwich and wrap for free with the purchase…
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Yogurt Mountain raises $15K for Heart Association
May 5, 2011
Yogurt Mountain LLC customers and employees raised $15,020 for its "Have a Heart" promotion from Jan. 26-Feb. 14.
read nowSonic brings back Limeades for Learning program
May 5, 2011
To celebrate National Teacher Appreciation Week, Sonic Corp. will once again help provide resources for teachers through its annual Limeades for Learning…
read nowTCBY to pick up Mothers Day tab
May 5, 2011
For the fourth year in a row, TCBY will offer free frozen yogurt to moms on Mother's Day, May 8.
read nowWendys offers kids a Minute to Win It
May 5, 2011
Wendy's has partnered up with NBC Universal's Television Consumer Products Group to bring "Minute to Win It" experiences to kids' meals.
read nowDunkin Donuts launches photo mosaic promo
May 5, 2011
Dunkin' Donuts has teamed up with Picture Mosaics LLC to launch a social media-driven promotion in conjunction with its "What Are You Drinkin'" campaign.
read nowCaptain Ds taps direct marketing partner
May 4, 2011
Captain D's, an affiliate of Sun Capital Partners, has signed an agreement with Vertis Communications to deliver targeted promotional messages to its guests…
read nowMichigan moms treated to free Dunkin Donuts coffee
May 4, 2011
Michigan moms will get a special treat Sunday for Mother's Day. At participating Dunkin' Donuts restaurants throughout the state, moms will be treated to a…
read nowCinnabon promotion to honor nurses
May 4, 2011
In appreciation of National Nurses Week, Cinnabon has teamed up with The DAISY Foundation to offer any nurse a free Cinnabon Classic Roll at participating…
read nowWhite Castle calls for Hall of Fame Cravers
May 3, 2011
White Castle is now seeking entries for its 11th annual Cravers Hall of Fame Contest.
read nowBojangles' sponsoring country musician Tammie Davis
May 3, 2011
Lincolnton, N.C., native and up and coming country musician Tammie Davis has signed a 12-month sponsorship agreement with Bojangles' Restaurants Inc.
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Dunkin Donuts brings back Waffle Breakfast Sandwich
May 3, 2011
Dunkin' Donuts first introduced its Waffle Breakfast Sandwich in 2009 to much fanfare. The item returned to the menu last year and now, the chain has brought…
read nowWebinar to address benefits of cause marketing
May 2, 2011
Cause marketing is a trend taking over the restaurant industry as chains and independent operators alike are focusing more on their local communities.
read nowDel Taco rolls out chipotle, bacon ranch flavors
May 2, 2011
California-based Del Taco has introduced two bold new sauce flavors – Creamy Chipotle and Bacon Ranch, made with real ranch dressing and bacon.
read nowDunkin Donuts recruits Boston Red Sox for campaign
May 2, 2011
Canton, Mass.-based Dunkin' Donuts has a major allegiance to Boston sports, having partnered with the Bruins, Celtics and now the Red Sox.
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TCBY launches healthier Super Fro-Yo
May 2, 2011
TCBY has launched its "Super Fro-Yo" frozen dessert line, a new classification of frozen yogurt that features elevated nutritional levels.
read nowChick-fil-A among chains testing sweet potato fries
May 2, 2011
Chick-fil-A is testing sweet potato waffle fries beginning this week in the Philadelphia market.
read nowBaskin-Robbins strikes gold with new flavor
May 2, 2011
Baskin-Robbins has rolled out its newest flavor for May: the Golden Oreo Gold Rush. May's Flavor of the Month blends lemon custard ice cream and Oreo icing…
read nowNew Mountain Dew Coolatta now available at Dunkin Donuts
May 1, 2011
Dunkin' Donuts is doing the Dew in a whole new way. The chain has partnered with PepsiCo to introduce the new Mountain Dew Coolatta at restaurants nationwide.
read nowCarls Jr. and Hardees launch Stars for Troops Campaign
May 1, 2011
CKE Restaurants Inc., parent company to Carl's Jr. and Hardee's restaurant chains, launches the Stars for Troops fundraising campaign this week at…
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