Marketing News
Chester's Chicken betters 'Chester,' website
October 13, 2020
Chester's Chicken's mascot always was a meaty little fellow, but now the brand said a makeover has made him easier to meet as well, by making the character…
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Tripadvisor launches online management platform for restaurants
October 7, 2020
Tripadvisor has launched Menu Connect, an online listings management solution that allows restaurants to publish, update and manage their menu and business…
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White Castle earns environmental honor, names 3 music icons to Hall of Fame
October 7, 2020
White Castle has not only attained a significant environmental honor for its Columbus, Ohio, corporate headquarters, but will be graced by three music legends…
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Would free donut dippers get you to the polls? Yoshinoya thinks so
October 6, 2020
Yoshinoya Japanese Kitchen in the U.S. is hauling out some decidedly American spirit this election season by not only encouraging all employees and customers…
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Cold Stone celebrates Super Mario Bros' 35th anniversary
September 30, 2020
Cold Stone Creamery and Nintendo have collaborated to bring a trio of treats to customers to commemorate the Super Mario Bros. 35th anniversary, a news release…
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Golden Chick names restaurant marketing veteran to CMO post
September 29, 2020
Golden Chick has named Howard Terry as its CMO. Terry also currently leads product development and innovation for Golden Chick and is president of Golden…
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What all the really 'cool' kids will wear this year: McFlurry B-Day suit
September 23, 2020
It's been a quarter-century since McDonald's introduced its McFlurry, and the brand is hauling out a "birthday suit" for the frozen treat to celebrate.
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Del Taco names former hotel exec to top marketing tech job
September 23, 2020
Del Taco has named Erin Levzow, former Marcus Hotel & Resorts marketing VP, as its vice president of marketing technology. The brand said in a news release…
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Dunkin' aims to 'own' National Coffee Day
September 22, 2020
Dunkin' has unofficially renamed the unofficial "holiday" of National Coffee Day on Sept. 29 as National Dunkin' Day. And of course, the brand is willingly…
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Baskin-Robbins, actor Taye Diggs create children's e-book
September 18, 2020
Baskin-Robbins has teamed up with actor and author Taye Diggs to bring the brand's Creature Creations lineup to life with the release of a children's e-book…
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Grab your grog! Talk Like a Pirate Day is back at Long John Silver's
September 17, 2020
That favorite day of sea- and seafood-lovers everywhere — Talk Like a Pirate Day — is Saturday, and the nation's largest fast food seafood chain is hoisting…
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McDonald's intros Spicy McNuggets with BOGO offer Sept 16
September 15, 2020
McDonald's is playing up the heat in the Spicy Chicken McNuggets the brand is introducing Sept. 16 nationally by offering its tongue-in-cheek "Spicesurance,…
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Sonic offers … (wait for it) … ice
September 15, 2020
Sonic Drive-In has gained some notoriety in the annals of QSR-dom for its ice and now the brand is launching a campaign that ventures to ask, "How much will…
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White Castle intros 1st new packaging in 16 years
September 14, 2020
For the first time in 16 years, White Castle has added new packaging in the form of its Crave Clutch, a 20-slider cardboard box designed to look like those…
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Pumpkin spice is back, but will COVID-19 hinder sales?
September 9, 2020
While many traditional fall rituals like back-to-school shopping and football games have been altered this year by COVID-19, one fall tradition hasn't faltered…
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Wienerschnitzel offers free chili dogs on Wiener Schnitzel Day
September 9, 2020
The U.S.-based hot dog QSR chain, Wienerschnitzel, has commandeered today's National Wiener Schnitzel Day, as its own. Although the folks who came up with this…
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Church's Go Box targets family, value-based customers
August 28, 2020
Church's Chicken is aiming to box up the family, value-based meal business that has soared since the onset of the pandemic by launching the "Go Box."
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Carl's Jr uses wine pairing to launch steak-burger
August 25, 2020
A good steak calls for good wine, ergo a good steakburger calls for a fine wine, too, right? Carl's Jr. won't argue, considering it has partnered with Nocking…
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KFC suspends 'finger-lickin'' catchphrase globally
August 25, 2020
KFC has suspended the use of its familiar catchphrase, "It's finger-lickin' good" globally now, five months after it stopped using the wording in its ads in…
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Dunkin' device helps customers 'get a grip'
August 21, 2020
Dunkin' is giving its customers a way to get a grip during the challenges of this pandemic, thanks to its partnership with PopSockets, which makes knobby…
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