Marketing News
DoorDash, NBA partner to promote Black-owned restaurants
August 17, 2020
DoorDash and the National Basketball Association have signed a multiyear marketing partnership to make the third-party delivery platform the official delivery…
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KFC donates to teachers as school restarts
August 13, 2020
KFC will donate 1 million pieces of chicken to KFC restaurants across the country to celebrate teachers who are returning to the classroom, whether virtually…
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Wendy's all-out 4 for $4 deal push
August 13, 2020
Between its partnership with a popular navigation app and its spicy chicken sandwich LTO, Wendy's is pulling out all the stops to promote its 4 for $4 meal…
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White Castle as 'white knight' to bummed-out cocktail lovers
August 11, 2020
White Castle is painting itself as a bit of a "white knight" to bar and restaurant customers who are bummed out about their favorite drinking spots closing…
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Dunkin' pushes 'Refreshers' with RV-for-a-week sweepstakes
August 11, 2020
With an impressive 46 million Americans expected to hit the road in a recreation vehicle over n the next year, Dunkin's latest RV-based promotion might be key…
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White Castle to put 2020 Hall of Famers' stories on 2021 packaging
August 4, 2020
The annual search for White Castle's Cravers Hall of Famers comes with the promise of extra notoriety in 2021. The Columbus-Ohio chain, which has opened…
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Dunkin' hosting Free Coffee Mondays
August 3, 2020
Dunkin' has launched Free Coffee Mondays, and Free Donut Fridays are back Friday for members of the DD Perks Rewards Program, a news release said.
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Bojangles drops apostrophe, Dale Earnhardt Jr becomes spokesperson
August 3, 2020
Bojangles brand relaunch is skidding into homes via a new advertising campaign that prominently features the chain's first celebrity spokesperson, Nascar…
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A&W giving 10 customers free floats for year
July 29, 2020
A&W is gearing up for the upcoming National Root Beer Float Day on Aug. 6 by getting the word out about its Float-a-Friend sweepstakes that will ultimately…
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NRA: 'Second wave of closings hinders recovery efforts'
July 27, 2020
The National Restaurant Association wants all U.S. governors and mayors to know the restaurant industry has maintained an "unwavering commitment to customer…
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Wendy's launches rewards program nationwide via mobile app
July 22, 2020
Wendy's Co. has launched Wendy's Rewards, a program that lets customers earn points at participating U.S. restaurants.
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Nathan's serving nickel dogs for Hot Dog Day
July 21, 2020
Nathan's Famous is going retro for National Hot Dog Day — July 22 — offering hot dogs for a price from when the brand first began a century ago — 5 cents…
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Free surprise menu items added to Carl's Jr. Postmates orders
July 17, 2020
Beginning today, July 17, Carl's Jr. customers can get a free "surprise menu item" added to their orders from the chain through Postmates as a celebration of…
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KFC works to win potato wedgers over to the fry side
July 10, 2020
KFC is working hard to win the love of fans of its former potato wedges over to its newly launched Secret Recipe fries.
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Baskin-Robbins giving free scoops
July 9, 2020
Baskin-Robbins is holding a cone up in tribute to National Ice Cream month (July) with the creation of a trio of flavors inspired by magical creatures. The…
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Fast food brands finish in top third for brand intimacy
July 8, 2020
The fast food industry ranked sixth out of 15 industries analyzed in the largest study of business brands based on emotions and intimacy levels.
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Discover commits $5M to support Black-owned restaurants
July 6, 2020
Discover Financial Services has committed $5 million to provide assistance to Black-owned restaurants in the U.S. in the form of $25,000 grants for…
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Former Blaze Pizza exec named Yoshinoya CMO amid brand's digital expansion
June 18, 2020
Kim Freer, Blaze Pizza's former VP of Brand Marketing, has moved into the CMO's office at Yoshinoya America. The brand said she brings a level of expertise in…
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Wendy's, Taco Bell leaders stress brands' support for black community
June 9, 2020
Wendy's said it is engaging with a newly formed company advisory group of black leaders and other individuals at the chain to "identify and prioritize the…
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Burger King's crowning glory in Germany
May 29, 2020
German Burger King customers are likely practicing their head-balancing skills as the brand has – in that country only at this point – introduced its so-called…
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