Marketing News
Bojangles' spreads it on thick' with pimento cheese LTO
May 27, 2020
That spicy cream and cheddar-cheese concoction, known as pimento cheese — after the namesake cherry peppers that dot the spread — is back at Bojangles' as an…
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Restaurant reopenings, Mother's Day drive transaction boost
May 19, 2020
A combination of a holiday, Mother's Day and the reopening of restaurants and bars is proving to be beneficial to U.S. restaurant chain transactions.
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Sonic ushers in QuaranQueen, QuaranKing for Prom 2020
May 15, 2020
Prom season got seriously derailed this year by the pandemic, but Sonic Drive-In is starting a promotion tomorrow that gives kids something to shoot for this…
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McDonald's to pump 'significant' funds into global marketing
May 14, 2020
McDonald's said on its corporate website this week that it's taking "a number of timely, targeted and temporary actions to provide financial assistance to…
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PepsiCo helping restaurant workers coping with COVID-19
May 12, 2020
Building on its more than $50 million commitment for COVID-19 relief, PepsiCo Foodservice is launching four programs aimed at supporting restaurants and their…
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Webinar to explore ways to improve customer experience by shifting focus
May 8, 2020
Brad Brooks Restaurant operators face a neverending quest to boost the customer experience. To assist in this all-important challenge, a panel of…
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Church's puts tote-able treats in family meals
May 7, 2020
Church's Chicken started this week adding four free hand-held chicken pot pies to every family meal purchases, while supplies last, according to a news…
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Webinar to explore how restaurants can succeed in uncertain times, develop a recovery plan
May 6, 2020
Restaurants that have survived the coronavirus thus far have experienced a crash course in flexibility and have learned to adjust their business models to…
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QSR monthly ad wins revolve around official + 'unofficial' holidays
May 5, 2020
Ad-based content recommendation engine, Taboola, said this week that it is seeing big gains in online readership about recipes and ingredients and that…
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Sonic announces 'hot' LTO + cool $1M to Limeades for Learning
May 4, 2020
Sonic Drive-In is putting some spice into its latest LTO, while putting funds into education through its two latest endeavors: a Queso Burger LTO and $…
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From 5-pound burrito to Zoom party backgrounds, brands deliver Cinco de Mayo at home
May 4, 2020
Cinco de Mayo this Tuesday is ushering in lots of Mexican-themed specials — this year geared toward the stay-at-home audience — at brands nationally, including…
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Taco John's hires new CMO
May 1, 2020
Taco John's, a QSR with more than 400 locations in 22 states, has selected Barry Westrum to serve as chief marketing officer effective May 4, according to a…
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Sonic sees download surge with mobile messaging pilot
April 23, 2020
Sonic Drive-In said it generated five times as many app downloads in a recent pilot messaging campaign as the brand's previous MMS campaign, while showing a…
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Wendy's proclaims a 'GroupNug' with free chicken Friday
April 21, 2020
Wendy's will give away free four-piece chicken nuggets to drive-thru customers this Friday nationwide in what the brand has dubbed its GroupNug, a news release…
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'Free fries' fast -- tough to say, easy to get at Steak 'n Shake
April 9, 2020
Steak 'n Shake is now providing a free order of French fries to each customer as part of the company's "We're All Essential" campaign first launched March 2…
read nowEdible adds vegetables
April 8, 2020
Atlanta-based QSR, Edible is back again this month with a new vegetable bundle, on the heels of the brand's Fresh Fruit Produce Box introduced last month.
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Nathan's Famous does a tech makeover, sees impressive test results
April 7, 2020
Nathan's Famous, Inc. has more than 100 years of tradition behind it, but that hasn't stopped the brand from overhauling its technology from top to bottom. The…
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Yelp findings show consumer interests in pandemic-stricken US
March 25, 2020
Yelp released its Coronavirus Economic Impact Report that shows some consumer trends developing amidst the nation's fight against COVID-19 infections…
read nowOnline service launched for COVID-19 communications help
March 25, 2020
Despite, and also because of, the restrictions placed on restaurant businesses by the fight to end the spread of COVID-19, operators must continue to…
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Major media industry player steps up to help restaurants
March 24, 2020
The restaurant industry is getting some public service announcement assistance from the television and newspaper industry. Cincinnati, Ohio-based media…
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