Marketing News
Bruster's postpones PJ Day due to pandemic
March 23, 2020
Bruster's announced its stores will postpone its annual PJ Day due to the restrictions placed on its business in the wake of the COVID-19 pandemic. The brand…
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Jack in the Box discounts app orders
March 20, 2020
Jack in the Box is giving customers an incentive to use the company's mobile app for ordering by offering 25% off the entire order when it's placed via the…
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KFC halts UK professional 'finger-licker' campaign in wake of pandemic
March 17, 2020
In the U.K., a KFC ad that began running last month about its search for a "professional finger licker" in connection with the brand's longtime catchphrase…
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Breakfast 'war' pushes restaurant sales up despite COVID-19
March 16, 2020
The breakfast war between QSRs drove U.S. customer transactions up at quick service restaurants despite all the negative impact on the restaurant industry due…
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Wendy's return to breakfast central to new GasBuddy partnership
March 11, 2020
Wendy's has partnered with the gas expense-saving travel and navigation app GasBuddy to promote the QSR's return to the breakfast daypart, which on March …
read nowCoronavirus redirects Tim Hortons promo
March 9, 2020
Tim Hortons has altered its most current promotion that was set to begin Wednesday in order to address public health concerns around the coronavirus. The brand…
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Hardee's free biscuits boost up 'worst Monday of year'
March 6, 2020
In a recent survey, Hardee's learned that a full 60% of Americans dubbed next Monday — you know, the one after the switch to Daylight Saving Time this…
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Cinnabon intros chug-able churro + 1st chocolate item
March 3, 2020
Cinnabon has launched a cinnamon beverage that plays up consumers' love for churros with its Churro Chillatta, which blends the churro's kick with Cinnabon's…
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Jack in the Box adds double-strength 'Boosted' coffee
March 3, 2020
As the week of the QSR breakfast continues, Jack in the Box is reminding everyone that it has been a "trailblazer" in the breakfast space for a while, with its…
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Gabi Butler flipping for Dunkin' 'Free Donut Fridays
March 3, 2020
Dunkin' is putting something that's quite literally "cheery" into the nation's March Fridays, with the start of its "Free Donut Fridays," promoted through a…
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Arby's names Procter & Gamble leader to CMO's post
March 2, 2020
A former Procter & Gamble Oral-B Connect executive has been named Arby's new CMO, according to a news release. Patrick Schwing will oversee advertising…
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Wendy's wakes up breakfast QSR category with today's launch
March 2, 2020
Wendy's is now officially an early-morning QSR player again, as the brand kicked off the start of its well-publicized breakfast this morning, also adding it…
read nowBojangles' strengthens auto racing tie with giveaway
February 28, 2020
Bojangles' is taking its Speedway Motorsports relationship up a gear by giving customers a chance at a VIP day at the Folds of Honor QuikTrip500 on March 15, a…
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13 of most-crazed 'Cravers' inducted into White Castle Hall of Fame
February 27, 2020
White Castle has inducted 13 people into its Cravers Hall of Fame, chosen from more than 250 people who entered for the offbeat honor, a news release said.
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Sonic goes in the car + off-script in new ad campaign
February 27, 2020
Sonic Drive-In today launched a new ad campaign that focuses on the real-life, in-the-car happenings of four U.S. families en route to Sonic, capturing their…
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Long John Silver's lengthens its reach with omnichannel gift card initiative
February 27, 2020
Long John Silver's has made a move to extend the reach of the seafood QSR brand through a digital payment and gift card partnership. The brand has partnered…
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Krispy Kreme dream-makers put doughnuts at the doorstep
February 25, 2020
Krispy Kreme said it will roll out national delivery this coming Saturday, officially Leap Day, as part of its tribute to those relatively rare Leap Day…
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Del Taco's does fish six ways with start of Lent
February 25, 2020
The start of the annual Christian celebration of Lent tomorrow has Del Taco bringing back its oxymoron-ish jumbo shrimp LTOs. In fact, the brand is using the…
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McDonald's $90,000 bejeweled cup giveaway tribute to Shamrock Shake
February 25, 2020
McDonald's is celebrating its Shamrock Shake's 50th anniversary with an appropriately shake-filled golden offering that syncs with the return of the icy green…
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Record 30,000 spend Valentine's Day at White Castle
February 17, 2020
Over the past nearly 30 years, White Castle has accrued quite a name for itself as a Valentine's Day destination, and that proved itself this past weekend when…
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