Marketing News
KFC-Crocs partnership add a few feet to brands' fan base
February 12, 2020
While attending shows during New York’s Fashion Week, artist MLMA debuted the Bucket Clog. (Photo provided)
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KFC Taiwan's appeal to YouTubers: fried chicken-doughnut sandwiches
February 11, 2020
Two glazed doughnuts with a hunk of fried chicken in the middle may not be everybody's lunch pick, but in Taiwan, KFC is hoping it will not only attract a few…
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Del Taco brings back former marketing lead as CMO
February 11, 2020
Del Taco Restaurants, Inc. has brought back one of its former marketing executives to lead the QSR's strategy going forward as its new CMO. Restaurant industry…
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Linked loyalty lets customers drink up at Dunkin', fill-up more frugally at Shell
February 7, 2020
Ducking in for a doughnut and/or coffee at Dunkin' can now help you shave cents off a gas-up at Shell, thanks to a partnership just announced between the Shell…
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Wendy's ready to blast into breakfast, as NRDC blasts brand over antibiotic use
February 5, 2020
Monday, March 2, is B-day, you might say, for Wendy's, which said it will officially launch its latest go at breakfast on that day, after the brand initially…
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Dunkin' Brands names marketing strategy VP, forms team
February 4, 2020
Dunkin' Brands has promoted its former chief of staff and director of corporate sttrategy to vice president, marketing strategy, U.S., according to a news…
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Sonic unveils lots o' Totchos
February 3, 2020
QSRs have had great success adding heat to potatoes, but potato tots have been left mostly alone. Sonic changed that this winter by introducing its…
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A&W baskets some cod pre-Lent
February 3, 2020
A&W said on its website that the brand is launching a fish-centered LTO in the run-up to the Christian religious season of Lent, which begins Feb. 26. The…
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Dunkin' Brands names international marketing VP, promotes 2 to VPs
January 30, 2020
Dunkin' and Baskin-Robbins parent, Dunkin' Brands, has named three vice presidents to its international team, including two in-house promotions and the hiring…
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Taco Bell returns Nacho fries with a kick o' 'chix'
January 24, 2020
Taco Bell is betting that its marketing and menu marvel of 2018 can keep on returning sizzling results in its newest permutation introduced this week that…
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McDonald's welcomes Lunar New Year with red envelopes
January 22, 2020
In February, McDonald's will celebrate the Lunar New Year at the San Francisco Chinese New Year Festival by giving out those traditional lucky red envelopes…
read nowPanda Express launches fans into Lunar New Year via AR
January 15, 2020
American Chinese QSR, Panda Express, is pulling out all the stops this year to help customers worldwide celebrate the Lunar New Year, this time through the use…
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Roy Rogers charges into branded merch beat
January 14, 2020
Roy Rogers is galloping headlong into the branded merchandise game with its online RoyRogersGeneralStore.com, featuring everything from T-shirts to water…
read nowRestaurant gift card sales strong despite shorter holiday season
January 13, 2020
Although restaurants felt the affect of the shortened 2019 holiday sales season in gift card sales, those sales are still on an upswing, according to data from…
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White Castle loves 'to love you baby' this Feb 14
January 9, 2020
In Columbus, Ohio, the folks at White Castle can smell the chocolate in the air, so they're prepping to get going on one of the QSR's high holy days, the 29th…
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Roy Rogers steps into breakfast with brisket LTO
January 9, 2020
Roy Rogers is taking a tip-toe into breakfast with one of its two new year LTOs, dubbed one of the brand's most "differentiating" in the last year by leaders…
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Del Taco talks turkey
January 7, 2020
Del Taco is urging customers to "gobble" up a little something different this January, with a value-based promotional push on ground turkey Del Tacos. The LTO…
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A doughnut brand that helps dieters? Krispy Kreme makes it true
January 7, 2020
A doughnut-maker might seem the last company to get behind New Year's resolutions, but that is indeed what Krispy Kreme said it's doing with its new "Minis.…
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Baskin-Robbins is 'ready for some footb-a-a-a-all!'
January 7, 2020
Baskin-Robbins is pushing football fans to add a little ice cream cake to their game day beer and pizza, since now the brand can customize any cake with any of…
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Burger King tests plant-based sausage as Impossible Foods launches 'pork,' too
January 7, 2020
On the heels of its enormous success with the Burger King Impossible Whopper last year, the world's No. 2 burger chain is now going after diners who pine for…
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