Del Taco launches webisode series

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January 12, 2010

Del Taco has launched a new advertising campaign that integrates social media with traditional TV and radio advertising with the tagline, "Eat it here; watch…

Dunkin' Donuts, Taco Bell launch Twitter contests

January 11, 2010

Quick-service brands continue turning to social media to increase their fan engagement. Two of the latest efforts are from Dunkin' Donuts and Taco Bell.   At…

Dunkin' Donuts, Taco Bell launch Twitter contests

January 11, 2010

Quick-service brands continue turning to social media to increase their fan engagement. Two of the latest efforts are from Dunkin' Donuts and Taco Bell.   At…

Taco Bell Frutista Freeze among top ads for 2009

January 4, 2010

Taco Bell's Pina Colada Frutista Freeze ad has been named the top scoring ad in the restaurant category by advertising analytics firm Ace Metrix.   Ace Metrix…

Taco Bell Frutista Freeze among top ads for 2009

January 4, 2010

Taco Bell's Pina Colada Frutista Freeze ad has been named the top scoring ad in the restaurant category by advertising analytics firm Ace Metrix.   Ace Metrix…

Taco Bell debuts 'Drive-Thru Diet' campaign

New marketing plan features spokesperson who lost weight eating the salsa-substituting diet.

Taco Bell debuts 'Drive-Thru Diet' campaign

New marketing plan features spokesperson who lost weight eating the salsa-substituting diet.

Yum! chief exec among Harvard Business Review's top CEOs in world

December 21, 2009

David C. Novak, chairman, president and CEO of Yum! Brands Inc., has made the list of the Best Performing CEOs in the World, according to the Harvard Business…

Yum! chief exec among Harvard Business Review's top CEOs in world

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December 21, 2009

David C. Novak, chairman, president and CEO of Yum! Brands Inc., has made the list of the Best Performing CEOs in the World, according to the Harvard Business…

BrandIndex data reveals QSRs creating buzz, losing value perception

December 9, 2009

YouGov's BrandIndex online surveys for November have revealed that McDonald's, KFC and fast casual Chipotle had the biggest gains for limited-service brands in…

Yum! outlines plans for growth, new menu opportunities

December 9, 2009

Yum! Brands Inc. outlined the company's plans for growth in 2010 at its annual investor update meeting Tuesday in New York, including its plans for growth and…

BrandIndex data reveals QSRs creating buzz, losing value perception

December 9, 2009

YouGov's BrandIndex online surveys for November have revealed that McDonald's, KFC and fast casual Chipotle had the biggest gains for limited-service brands in…

Yum! outlines plans for growth, new menu opportunities

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December 9, 2009

Yum! Brands Inc. outlined the company's plans for growth in 2010 at its annual investor update meeting Tuesday in New York, including its plans for growth and…

Taco Bell adds BlackBerry Shaker app

December 7, 2009

Taco Bell has launched the BlackBerry version of its Why Pore More! Shaker app. Like the iPhone app, the Blackberry version allows consumers to calculate the…

Taco Bell adds BlackBerry Shaker app

December 7, 2009

Taco Bell has launched the BlackBerry version of its Why Pore More! Shaker app. Like the iPhone app, the Blackberry version allows consumers to calculate the…

Lawrence & Schiller named Taco John's ad agency

December 6, 2009

Taco John's has named Sioux Falls, S.D.-based advertising firm Lawrence and Schiller its new advertising agency, according to a story in the Argus Leader. The…

Lawrence & Schiller named Taco John's ad agency

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December 6, 2009

Taco John's has named Sioux Falls, S.D.-based advertising firm Lawrence and Schiller its new advertising agency, according to a story in the Argus Leader. The…

Yum! Brands outlines 2009 growth

December 3, 2009

Yum! Brands Inc., parent company of KFC, Taco Bell and Pizza Hut has reaffirmed its full year 2009 EPS growth forecast of 12 percent, excluding special items…

Yum! Brands outlines 2009 growth

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December 3, 2009

Yum! Brands Inc., parent company of KFC, Taco Bell and Pizza Hut has reaffirmed its full year 2009 EPS growth forecast of 12 percent, excluding special items…

QSRs among Slate's top 50 companies on Facebook

December 1, 2009

Slate's The Big Money blog has compiled a list of the top 50 companies who make the best use of Facebook. Quick-serve brands on the list include: Chick-fil-A…