Del Taco dives into shrimp promo

February 22, 2011

Del Taco is diving into its Crispy Shrimp Taco Facebook promotion again and has added a new Baja twist to the lineup this year.

Taco Bell responds to lawsuit; threatens countersuit

January 24, 2011

Irvine,Calif.-based Taco Bell Corp. has responded to a lawsuit brought forth this week by Alabama law firm Beasley Allen claiming that the company misleads…

Where’s the beef? Taco Bell sued on behalf of all consumers

January 23, 2011

Beasley, Allen, Crow, Methvin, Portis & Miles P.C., a Montgomery, Ala.-based law firm, has filed a lawsuit against Taco Bell, claiming it misleads…

MTV show too racy for Taco Bell

January 20, 2011

Taco Bell’s commercials have rarely been mundane. The company gave us a talking Chihuahua, a comic book-inspired Super Delicious Ingredient Force and Charles…

Burguesa Burger heads for the border

January 11, 2011

Burguesa Burger Franchise Inc. has signed a deal with Eddie Burger LLC to open six restaurants in the Rio Grande Valley as part of the company's strategy to…

Taco Cabana launches ‘4 Under 400 Calories’ bowls

January 9, 2011

Those watching their waistlines should be excited about Taco Cabana’s new menu options that fall below the 400-calorie mark.

Taco Bell celebrates bowl season in the end zone

December 27, 2010

As we eagerly wait to see if Oregon or Auburn will be crowned college football king in the Bowl Championship Series (BCS) game Jan. 10 in Glendale, Ariz., Taco…

El Pollo Loco reviewing advertising plan

November 17, 2010

El Pollo Loco Inc. has tapped SelectResources International to conduct an advertising agency review that will include strategic marketing and communication…

Del Taco takes on Texas

November 17, 2010

Del Taco has spread into the Dallas/Fort Worth area, with its first restaurant opening this week in Denton. The new unit features a contemporary aesthetic…

Taco Bueno partners with Wireless Ronin for menu board initiative

November 16, 2010

Taco Bueno has embarked upon a digital menu board and promotional display initiative with the help of Wireless Ronin Technologies Inc.

El Pollo Loco's 3Q practically stagnant

November 14, 2010

EPL Intermediate Inc., parent company of El Pollo Loco Inc., reported results for its third quarter ended Sept. 29.

Free taco day at Jack in the Box

November 9, 2010

Jack in the Box has announced a free taco give away day on Nov. 16.

Taco Bell quietly moves away from digital AOR

November 8, 2010

Taco Bell named R/GA as its digital agency of record in August 2009. Last week, that relationship seems to have come to a quiet and abrupt end.

TacoTime adds combo value menu

November 3, 2010

TacoTime has announced its new value menu featuring eight of its signature items. The offer began Nov. 3 and will continue through 2011.

Taco Bueno gets fit with Choice Menu

October 26, 2010

For more than 40 years, Taco Bueno has offered high-quality food made from fresh ingredients. To continue to satisfy customers' cravings, Taco Bueno has…

El Pollo Loco to offer three new dishes, sweet desserts

October 25, 2010

El Pollo Loco customers now have even more menu options to choose from with the introduction of three new limited-time items.

Taco Bell super sizes its Chalupa

October 14, 2010

The latest contribution to over-the-top quick-service offerings comes courtesy of Taco Bell. The chain introduced an XXL-sized crispy Chalupa last week…

Franchise Brands LLC to purchase Taco Del Mar

October 13, 2010

Milford, Conn.-based Franchise Brands LLC has successfully placed a bid to buy the rights to Taco Del Mar through a recent bankruptcy auction.

Church's Chicken eyes Taco Bell customers

September 26, 2010

In a conscious effort to woo Taco Bell customers, Church's Chicken is now selling tacos.

Carl's Jr. opens 500th Green Burrito restaurant

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September 22, 2010

Carl’s Jr. will celebrate the grand opening of its 500th dual-branded Green Burrito restaurant Friday in Anaheim, Calif.