PR guru shares tips to saving your brand from a crisis
Ellen Hartman, CEO of Hartman Public Relations, taught the attendees of this year's Restaurant Franchising & Innovation Summit in Dallas about the importance of having a risk-management plan. Key steps, however, to defusing any negative event, from a food safety issue to a security breach, is to be transparent and issue a sincere apology.
"The quicker you make it, the faster it goes away," said Hartman, who has worked for Olive Garden, Popeyes, Church's, Arby's, Coca-Cola and the National Restaurant Association.
"Don't not speak because of legal concerns," she said. "That's a sure way to lose in the court of public opinion. Never say the words, ‘no comment.' It makes you look guilty."
Watch her presentation below.
Topics: Insurance / Risk Management
COO Bo Davis discusses how he uses technology to keep employees engaged.
C-Speak: How Hopdoddy relies on tech to customize training, showcase brand culture, streamline openings
Hopdoddy Burger Bar has taken every aspect of workforce management digital to enhance its in-person training, onboarding, and management procedures.
Sponsored by: HotSchedules
Millennials have changed the way Mazzio's trains employees.
The 2017 Fast Casual Top 100 Movers & Shakers were honored at the annual gala.
Cultivating leadership and developing oneself is key to success, according to Bobby Shaw, a veteran executive of several brands, including Chipotle and McDonald's.
Biju Thomas, founder of Biju's Little Curry Shop, discussed how he successfully partnered to open inside Whole Foods.
Restaurant executives from all over the world gathered in March at the Restaurant Franchising and Innovation Summit in Dallas to not only learn from one another about growing their businesses, but also make more than 10,000 peanut butter and jelly sandwiches.
Katie Fuhrman of MomentFeed; Kimberly Brastad of Dairy Queen; Keith Hill of I Love Bacon; Jamal Bara of Waterfall; Demetra McLain of DW's Subs and Jacquelyn Cirko of Groupon, give an inside look to their Summit experiences.
Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...
Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed, shared social media tips with restaurateurs.
Jason Valentine, VP of Operations of Cousins Subs, chats about cultivating franchise relationships, employee engagement, the brand's new look and food safety challenges.