- WHITE PAPERS
Burger King Corp. has launched AT&T's Wi-Fi services for all of its U.S. restaurants. The upgraded platform, called "Whopper Wi-Fi" replaces and upgrades current restaurant Wi-Fi networks to provide guests with a better experience, according to a news release.
"Whopper Wi-Fi is about improving the in-restaurant experience for our guests. Most of our guests carry smartphones or tablets, and this upgrade makes their time with us easier and more enjoyable," said Alex Macedo, president, North America, BKC. "We are committed to enhancing our digital platforms across the board and having Whopper Wi-Fi is just the beginning."
According to the company, the Whopper Wi-Fi, powered by AT&T Ready Zone, has an easy, customizable set-up with full support of AT&T's Wi-Fi network operations. It allows guests access to connectivity at all U.S. restaurants.
"Wi-Fi connectivity is a growing priority for businesses and we're providing solutions that support that need," said Dan Walsh, AT&T Senior Vice President, Global Customer Solutions & Integration. "AT&T's reliable Wi-Fi network aligns with the Burger King brand commitment to create the best guest experience and lays the foundation for continued growth."
AT&T Ready Zone is the company's newest plug-and-play solution. The solution is scalable and helps businesses build feature-rich applications and enables back-end needs, the release said.