Taco Bell jumps on protein bandwagon with Power Cantina launch

by Alicia Kelso — Editor, QSRWeb.com

The new menu, and the marketing strategy behind its launch, is geared toward the 18 to 34 age group.

Why your employees are frustrated with you (and what you can do about it)

Restaurants that run a reactive culture operate hour to hour, putting everyone behind and causing frustration with employees and guests.

Carvel celebrates the past with modern shoppe design

by Alicia Kelso — Editor, QSRWeb.com

Digital menu boards have been added to draw more attention to the brand's signature treats.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Heated debate ignites over Burger King’s gay pride Whopper

A San Francisco restaurant released rainbow packaging for the Whopper, including the wording, "We are all the same inside."

Restaurants fire up promos for Fourth of July holiday

by Alicia Kelso — Editor, QSRWeb.com

From menu rollouts to marketing campaigns, some concepts are in the spirit.

Consumer Reports: Low chain restaurant scores should be a ‘wake-up call’

Food quality now trumps location convenience for restaurant consumers.

Millennials coming to expect the interaction that digital menu boards bring

by Alicia Kelso — Editor, QSRWeb.com

Industry insiders expect indoor digital menu boards to be standard in three to five years, and drive-thru in five to 10 years.

Sonic’s new display technology driving average check increases

by Alicia Kelso — Editor, QSRWeb.com

Sonic’s strategy is to focus on specific product categories, grow them and sell them throughout the day.

Focus on order accuracy the top priority for Fiesta Restaurant Group

by Alicia Kelso — Editor, QSRWeb.com

Pollo Tropical removed some items from the menu to be more efficient and user friendly.

LevelUp: Consumers increase spending with iBeacon technology

by Will Hernandez — Editor, NetWorld Media Group

Experts don't believe BLE should be a replacement for current emerging technologies such as NFC or EMV, but rather complement the in-restaurant experience.

Culver’s turns 30: COO reflects on industry and consumer changes

by Alicia Kelso — Editor, QSRWeb.com

Consumers are now more aware of food safety, sourcing and nutritional content.

Achieving freshness in QSR

The appearance is vital to 'fresh' branding, and provides an opportunity to tell your customer about your commitment.

5 ways to ramp up your restaurant's customer service

Customers are now much more likely to make a comment about your business via social media where they can either gloat or vent their frustrations to an…

Auntie Anne’s SVP: Brands have to adapt to compete in marketplace

by Alicia Kelso — Editor, QSRWeb.com

The pretzel brand is set to significantly expand internationally, as well as in non-mall locations domestically, with its new store prototype.

5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

Arby's launches 'major' brand revitalization initiative

by Alicia Kelso — Editor, QSRWeb.com

Arby's revitalization includes Brand Camp, where team members learn about the company's values and guest experience enhancements.

White Castle’s mobile and kiosk pilots are driving higher check averages

The average check at White Castle's all-kiosk restaurant is 20 percent higher than its traditional restaurants.

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

Extending the restaurant experience through technology

by Alicia Kelso — Editor, QSRWeb.com

With the fast rate of mobile adoption, having an app is where restaurants are going to build their database and loyalty.