Features
Regional chicken chain thrives on small-town values
Golden Chick never forgets that it's a part of the community.
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Taco Bell ramps up food truck tour via Twitter
The social media site allows the chain to solicit suggestions for events and announce upcoming locations.
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Are QSRs overusing sex as an advertising vehicle?
Marketing experts weigh in on the prevalence of racy ads.
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Church's Chicken benefits from goodwill from $20,000 giveaway
The chain's Random Acts of Goodness campaign gave customers a total of $20,000 over four months.
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Will dual-branding work for Wendy's and Arby's?
Experts question whether two competing segments can adequately share the love.
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A&W rebrands with 3-D experience
After years of only co-branded units, A&W standalones, with drive-in, dine-in and drive-thru, are making a comeback.
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Targeted direct mail campaign works for Cinnabon
Focusing on small businesses near its mall locations brought a good return on a coupon offer.
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Checkers grows by thinking outside the box
Non-traditional units and new store design models provide more options.
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Coca-Cola moves forward with fountain of the future
The company expands its test market for the self-serve Freestyle dispenser.
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Is it time for QSRs to embrace kiosks?
Despite recent test deployments, the QSR segment has been slow to adopt self-service. Here's a look at why.
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QSRweb.com publishes restaurant technology comparison
The guide compares product features and provides expert commentary.
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Krystal counting on boost from energy drink launch
The chain chose to develop its own beverage — available in fountain or frozen — rather than offer a canned brand.
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Experts weigh in on adoption of mobile ordering for QSRs
Providers explain the benefits and convenience of the technology while one consumer questions the added value.
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Customers go all out for Cow Appreciation Day
Consumers don a variety of cow accessories to get a free Chick-fil-A combo meal.
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Mobile ordering coming to a QSR near you
As smartphones become mainstream, QSRs look for ways to make ordering more convenient.
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Subway thinks fresh with online entertainment site
The brand's Fit to Boom site targets baby boomers with a focus on health and life changes.
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Auntie Anne's franchisee drives sales with electric car
The vehicle is used to deliver freshly made products to busy spots in a local shopping outlet.
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Carl's Jr. serves up new burger via YouTube
The campaign tapped top video creators to spark online buzz.
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McDonald's revises smoothies, specialty drinks launch
Industry expert sees the trial as a sign frozen beverages are now mainstream.
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How soda pricing is affecting QSR sales
Coca-Cola study finds increases in price have affected total check average.
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