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Features

Tools help QSRs market their nutritional disclosure

Providers offer computer-based or online solutions to help operators use calorie counts as a selling point.

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How KidsMealDeals.com connects families to restaurant specials

The site features operator-posted content with the option for Web site and Google Maps links.

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Can QSR premium burgers survive the economy?

For Carl's Jr., sales of its Six Dollar line aren't hurting, but combos and add-ons are faltering.

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In tough economic times, POS systems can help revenue

by Karen Sammon — President, PAR

Modern technology can automate the flow of data and content, allowing for easier analysis and increased efficiency.

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White Castle, A&W celebrate longevity

The regional brands are marking anniversaries with special prices and events.

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Twitter adds new mix to QSR marketing, CRM

Brands are finding value in real-time communication via the microblogging site.

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Mintel reveals lastest ice cream, coffee trends

Plain flavors are most popular for frozen treats, and specialty coffees are gaining ground.

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Emerald City Smoothie grows by thinking small

The Seattle-based smoothie chain has adapted its store design and franchise marketing to continue its expansion plans.

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QSR franchise sales require harder work

Growth is possible in the tightened credit market, but brands and franchisees must get creative.

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Asian segment provides untapped QSR niche

As consumers' palates become more adventurous, the Asian restaurant segment offers a growth opportunity.

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Burger King unveils new, upscale prototype

Still in the test phase in the U.S., the new design is expected to become the 'restaurant design of the future.'

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Rita's finds that change is good

The Italian ice concept is thriving after a former Wendy's franchisee brought sweeping reforms to the system.

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NRA Show 2009: Smaller crowd meant better business

by Valerie Killifer — senior editor, NetWorld Alliance

While attendance was down at this year's NRA Restaurant, Hotel-Motel Show, exhibitors say lead generation was quality over quantity.

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Chick-fil-A continues to peck away at breakfast market share

With product giveaways and a marketing push, the chain works to convince consumers that chicken is not just for dinner anymore.

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From the floor of the 2009 NRA Show

QSRweb talks with a variety of vendors showcasing their new products at the show, which wrapped up May 19. 

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Customer satisfaction, economic indicators continue to rise

QSR customer satisfaction has matched its highest score ever, with Wendy's in the lead.

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Getting the most out of a giveaway

Marketing experts and QSR brands share tips on crafting a successful promotion.

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Even in a recession, strategic hiring should still go on

Employers may be tempted to stop recruitment and hiring to save money. However, this lockdown approach may do more harm than good.

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Krispy Kreme CEO confident in brand strategy

Q&A with James Morgan outlines growth and new product plans.

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El Pollo Loco winning this round of chicken war

The small, high-end QSR chain is waging a successful, all-out assault on KFC's grilled chicken line.

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