White Castle, A&W celebrate longevity

The regional brands are marking anniversaries with special prices and events.

Twitter adds new mix to QSR marketing, CRM

Brands are finding value in real-time communication via the microblogging site.

Mintel reveals lastest ice cream, coffee trends

Plain flavors are most popular for frozen treats, and specialty coffees are gaining ground.

Emerald City Smoothie grows by thinking small

The Seattle-based smoothie chain has adapted its store design and franchise marketing to continue its expansion plans.

QSR franchise sales require harder work

Growth is possible in the tightened credit market, but brands and franchisees must get creative.

Asian segment provides untapped QSR niche

As consumers' palates become more adventurous, the Asian restaurant segment offers a growth opportunity.

Burger King unveils new, upscale prototype

Still in the test phase in the U.S., the new design is expected to become the 'restaurant design of the future.'

Rita's finds that change is good

The Italian ice concept is thriving after a former Wendy's franchisee brought sweeping reforms to the system.

NRA Show 2009: Smaller crowd meant better business

by Valerie Killifer — senior editor, NetWorld Alliance

While attendance was down at this year's NRA Restaurant, Hotel-Motel Show, exhibitors say lead generation was quality over quantity.

Chick-fil-A continues to peck away at breakfast market share

With product giveaways and a marketing push, the chain works to convince consumers that chicken is not just for dinner anymore.

From the floor of the 2009 NRA Show

QSRweb talks with a variety of vendors showcasing their new products at the show, which wrapped up May 19. 

Customer satisfaction, economic indicators continue to rise

QSR customer satisfaction has matched its highest score ever, with Wendy's in the lead.

Getting the most out of a giveaway

Marketing experts and QSR brands share tips on crafting a successful promotion.

Even in a recession, strategic hiring should still go on

Employers may be tempted to stop recruitment and hiring to save money. However, this lockdown approach may do more harm than good.

Krispy Kreme CEO confident in brand strategy

Q&A with James Morgan outlines growth and new product plans.

El Pollo Loco winning this round of chicken war

The small, high-end QSR chain is waging a successful, all-out assault on KFC's grilled chicken line.

Commentary: Time to UNthink 'free'?

by Lori Walderich — CMO, Top That! Pizza

A marketing expert weighs in on KFC's missteps with its Oprah-endorsed grilled chicken meal coupon.

KFC scrambles to recover from Oprah coupon PR nightmare

A downloadable offer for two-piece grilled chicken meal jams Web site and stores across the country.

Has Krispy Kreme turned the corner?

With debt down and same-store sales finally up, maybe the company isn't doomed after all.

Planning ahead key to one-day promotions

A Popeyes operator learns that even the best preparation doesn't compare to actually going through the paces.