How to generate enthusiasm for your hiring process

by Jennifer Yugo, Ph.D. — Principal Consultant, Engaging Business Communications

Designing a unique and effective hiring process may seem challenging, but the hard part actually begins after implementation. There are several principles to…

Big reasons why big data can vastly improve marketing efforts

by Susan Lietz — SVP, MarComm, Tapad

We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda.

5 great ways paid social ads can equal more restaurant reviews

by Alex Membrillo — CEO, Cardinal Web Solutions

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use…

What's it worth to dress like me? About $8 million if you're Chick-fil-A

by Eli Portnoy — CEO, Sense360

Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain…

The restaurateur's word for the day? Whopperrito

by S.A. Whitehead — Food Editor, Net World Media Group

Frankly, we were kind of partial to the name "Burperrito" for the new burger-burrito combination Burger King introduced today.

Why universal POS technology makes all the difference in franchising

Traditionally, franchisors received self-reported metrics from franchisees, making inventory management and sales analysis an unnecessarily lengthy process. To…

Wendy's to fellow QSRs: Hey Porky, we were here first!

by S.A. Whitehead — Food Editor, Net World Media Group

The Ohio-based chain today sent out a news release making it very clear that before its competitors joined the bacon bandwagon —​ bacon-crusted pizza wars and…

Ta-da! Subway unveils new logo

by S.A. Whitehead — Food Editor, Net World Media Group

Subway restaurants unveiled its new logo today – one of those rites of passage that is always a big deal for any brand, but especially for restaurant chains.

5 questions for diners making the digital switch

by Jackie Berg — mArketing director, olo

As we cruise through 2016, with nearly 80 percent smartphone adoption, there is little debate: A restaurant brand's digital program is now of paramount…

Pssst... QSR execs, got 10 minutes?

by S.A. Whitehead — Food Editor, Net World Media Group

QSRWeb is seeking answers to its annual state of the industry survey.

Would you like some kimchi in your burrito, sir? A look at Taco Bell's innovation process

by S.A. Whitehead — Food Editor, Net World Media Group

The public relations folks at Yum! Brands recently took a moment to give us a peek inside their menu innovation process.

Learning from the best and the worst restaurant apps

Nearly half of the top 100 restaurant chains don't have a native app, even though consumers expect one. Gleaning wisdom from over 1 million app reviews has…

AI meets customer engagement: Creepy or necessary?

by S.A. Whitehead — Food Editor, Net World Media Group

A new artificial intelligence platform promises to engage diners in a caring way with very little thought and effort from restaurant operators.

3 types of rewards to increase employee satisfaction

By Autumn Manning, CEO of YouEarnedIt

The good, the bad and the ugly about those food holidays

by S.A. Whitehead — Food Editor, Net World Media Group

Hamburgers ... Pinot noir ... peanut butter-and-chocolate: What do they all have in common? They all have specific U.S. days of celebration when the brands…

Historic 1st FAA-approved food delivery? Of course, it's a Slurpee and a doughnut

by S.A. Whitehead — Food Editor, Net World Media Group

Just how long do we have before these autonomous flying delivery trucks fill our skies like a perpetual "day of the locusts"?

The Instagram advantage: Seven rules for putting this super-visual tool to work for you

by Seshu Madabushi — Founder & CEO, mKonnekt

Pictures and words and great hashtags — that's the world of Instagram. It's a world restaurateurs must know to engage today's customers. Here are some…

Chick-fil-A app campaign analytics show just how big a win it was

by S.A. Whitehead — Food Editor, Net World Media Group

You can drive consumers to your app, but you can't necessarily make them download it. This has been the perpetual problem for restaurants that want their…

3,000+ Japanese McDonald's location giving out Pokemon Go loot in Happy Meals

This Wednesday, the craze that is Pokemon Go here in the U.S. got a lift from the McDonald's chain in Japan, where the game has still not launched. McDonald's…

Why your app isn't appealing to your customer base

Not all apps are created equal, and consumers don't have the patience to wait while you to get it right.