News & Media From Alicia Kelso
Count the restaurant industry among 'the helpers'
by Alicia Kelso — Editor, QSRWeb.com
As Boston and Texas taught us this week, when the dust of a tragedy clears, restaurants always find a way to pitch in.
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French Fry Heaven looks to capitalize on snacking trend
by Alicia Kelso — Editor, QSRWeb.com
Regarding expansion plans, the company's goal is to be "everywhere people are hungry."
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Yum! Brands social responsibility report focuses on nutrition, sustainability
by Alicia Kelso — Editor, QSRWeb.com
The company is currently working to synchronize its animal welfare program and policies throughout all of its global markets.
read nowWhat every restaurant should know about going gluten-free [Infographic]
by Alicia Kelso — Editor, QSRWeb.com
Gluten-free has proven to be no passing trend; operators can either watch it continue to grow or join in and truly offer something for everyone.
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Dunkin' Donuts uses LTO strategy to 'talk to customers'
by Alicia Kelso — Editor, QSRWeb.com
Dunkin' is working on a loyalty program that makes sense with a franchised system.
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Wendy's breakfast pull back due to inconsistency
by Alicia Kelso — Editor, QSRWeb.com
Having antiquated restaurants was affecting Wendy's ability to compete with traditional QSRs and fast casual brands.
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A&W's mascot resurgence part of chain's bid to 'start fresh'
by Alicia Kelso — Editor, QSRWeb.com
The director of marketing discusses the chain's focus on social media to attract new customers without alienating loyal fans.
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Chick-fil-A earns high marks for service and community support
by Alicia Kelso — Editor, QSRWeb.com
Attributes such as value, friendly service and order accuracy examined in a new report.
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Report shines unfavorable light on QSR kids' meals
by Alicia Kelso — Editor, QSRWeb.com
The percent of kids' meals that meet expert nutrition standards has increased from 1 to 3 percent since 2008.
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Have QSRs responded to demand for healthier items?
by Alicia Kelso — Editor, QSRWeb.com
Q1 launches include smoothies, whole wheat pretzels and chicken McWraps.
read nowExecuting a charitable program at your restaurant doesnt have to be hard
by Alicia Kelso — Editor, QSRWeb.com
Philanthropy takes time and patience, but the benefits are tangible for a brand.
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How a cause marketing program benefits one restaurant brand
by Alicia Kelso — Editor, QSRWeb.com
Studies show that many consumers seek out dining choices based on an establishment's philanthropic efforts.
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Yum! Brands CEO: Innovation and value necessary for today's economy
by Alicia Kelso — Editor, QSRWeb.com
Novak says the two biggest risks in the food business today are food safety and social media.
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Wendy's continues to support coffee program despite breakfast pullback
by Alicia Kelso — Editor, QSRWeb.com
CFO says QSR space is more competitive than ever this year.
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Dunkin' CFO: Beverages are the 'holy grail' of profitability
by Alicia Kelso — Editor, QSRWeb.com
Company is currently working on a mobile loyalty program to launch this year.
read nowDominos Australia backlash proves social media puts customers in control
by Alicia Kelso — Editor, QSRWeb.com
Old marketing strategies in new media dont work, so it's best to "launch modestly."
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Burger King SVP Finance: Focus now is on consumer experience
by Alicia Kelso — Editor, QSRWeb.com
The company has added restaurant coaches who grade speed of service, staff friendliness, cleanliness and more.
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Pretzel bread proves to have QSR potential
by Alicia Kelso — Editor, QSRWeb.com
Blimpie exec says breads are fun to innovate with and it is now easier to implement novelty offerings.
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Effective marketing on a shoestring budget
by Alicia Kelso — Editor, QSRWeb.com
People are three to four times more likely to buy from you if they know you.
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Wendy's finds value-premium balance
by Alicia Kelso — Editor, QSRWeb.com
The company is moving toward a consistent POS system as part of its reimaging program.
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