Cold Stone Creamery makes mega-move into Malaysia

Cold Stone Creamery is taking its sweet treats to Malaysia, with 20 stores set to open there over the next five years. The chain said in a news release that it has signed a master franchise agreement with Srivijaya Sdn. Bhd. to bring the concept to that nation, beginning with the first location in the capital, Kuala Lumpur.

Leadership and shareholders in Srivijaya already have experience with chains such as Vacas Meat Shop and Torii Yakitori Restaurant, and with Cold Stone Creamery development in other markets. The group expects to open its first location in Malaysia by year's end. 

"Cold Stone Creamery is a well-known ice cream brand that is enjoyed and loved all over the world and we are extremely excited to introduce and develop the brand in Malaysia," Srivijaya Director Syed Haizam Jamalullail said in the release.  "Customers are anxiously awaiting the opening of Cold Stone Creamery stores in the country and I am looking forward to the Malaysian market experiencing our super-premium ice cream in a fun and exciting manner that only Cold Stone Creamery can deliver."

Eddy Jimenez, senior vice president of international operations and development at Cold Stone Creamery parent company Kahala Brands, agreed. Hi said that Srivijaya and its team "share our passion for making people happy every day and have demonstrated a tremendous commitment towards the future growth of Cold Stone Creamery. We are confident that together, we will do amazing things as we bring the brand to the ice cream lovers of Malaysia."

The chain began to grow internationally 12 years ago with a store in Tokyo and now has 300 locations in 28 global markets. 

Topics: Business Strategy and Profitability, Franchising & Growth

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