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Dunkin' Donuts marks mobile app milestone, preps for loyalty launch

August 16, 2013

Dunkin' Donuts is celebrating the one-year anniversary of its mobile application for payment and gifting. In its first year, the Dunkin' App has been downloaded more than 3.5 million times.

To mark these milestones, Dunkin' Donuts today launched a special new "DD Mobile Appiversary" Twitter Sweepstakes, giving 365 fans the chance to win a $10 Dunkin' Donuts mGift.

Beginning today and continuing through 5 p.m. on Aug. 18, followers of @DunkinDonuts on Twitter are asked to visit the Dunkin' App and locate their favorite Dunkin' Donuts restaurant in the "Store Locator" function. Fans who take a screenshot of this or a picture of their favorite Dunkin' Donuts location and tweet it to @DunkinDonuts, using special hashtag #DunkinApp, are eligible to win a $10 mGift.

A total of 365 participants, representing the days since the Dunkin' App launch, will be selected to win.

"Our guests rely on their mobile devices more than ever, and in just one year our Dunkin' App has helped millions of busy, on-the-go people run on Dunkin' faster and more conveniently. As a brand that is distinguished for finding new and innovative ways to offer the very best guest experience, we are excited to celebrate this particular anniversary with our fans," said John Costello, president, Global Marketing and Innovation at Dunkin' Brands.

Dunkin' Donuts also announced today that almost all of its U.S. restaurants offer free Wi-Fi for all guests, and the vast majority of these restaurants (more than 80 percent) offer high-speed Wi-Fi access.

Dunkin' Donuts has also announced plans to roll out a new DDPerks Rewards loyalty program to enable more engagement with guests. The new program, expected to be introduced later in the year, will offer guests rewards for enjoying their favorite Dunkin' Donuts food and beverages.

Read more about mobile initiatives.