The marketing guru behind McDonald's iconic "Nothing But Net" spots with Larry Bird and Michael Jordan has landed at Dunkin' Donuts as the chain's new U.S. CMO, a news release said. Tony Weisman is a 30-year brand marketing veteran who actually has been working with Dunkin' Donuts for the past six years as the chain's account lead at Digitas.
"With his transformative, data-driven approach to marketing, extensive digital acumen and ability to build and inspire teams, we're confident that he is the right leader to take our brand to the next level," Dunkin' Donuts President David Hoffmann said in the release.
Weisman brings nearly three decades of advertising and marketing experience to Dunkin' Donuts. Most recently, at DigitasLBi, he served as North America CEO and member of the Digitas Global Executive Board. Prior to Digitas, Weisman served as CMO at Draft Worldwide, and filled numerous positions at Leo Burnett, the ad agency where he worked on the memorable McDonald's "Nothing but Net" campaign.
"I have been a passionate Dunkin' Donuts consumer for my entire life, and I couldn't pass up the incredible opportunity to join the brand," Weisman said in the release. "It was a tremendous honor to be part of the Digitas and Publicis teams for the last decade, but at this stage in my career I wanted the chance to build a brand on the client side, especially a brand I know and love."
At Dunkin', Weisman will oversee marketing, product innovation, field marketing, consumer insights and advertising. He will also lead initiatives in digital and consumer packaged goods, partnering closely with the operations team to drive sales.
Weisman has received numerous awards, including the Chicago Advertising Federation Silver Medal for Lifetime Achievement. He is also a board member at Chicago Public Radio, the Chicago chapter of the American Association of Advertising Agencies, Off The Street Club, and Chicago TechWeek.
Weisman joins the company's leadership team in late September and will report to the brand's U.S. president.
Companies: Dunkin' Donuts