News

KFC sharing secrets to fans on Facebook, Twitter

February 13, 2012

Beginning today, KFC will give away hundreds of gift certificates to fans who stay alert to "secret" posts from KFC's Twitter handle (@kfc_colonel) and Facebook page.

Now through the end of February, @kfc_colonel will issue 20 tweets at random times (some tweets will also be posted on Facebook), and each one will contain a link to a secret page on KFC.com.

The first 50 people to enter a valid email address into the page will be rewarded with a $5 gift certificate to enjoy a meal at KFC.

"At KFC, we're all about serving fresh whole chicken that's never frozen, and this is a fun way to remind people of that freshness," said John Cywinski, president of KFC. "Fans who stay fresh and alert as they follow 'The Colonel' on Twitter and Facebook will earn some of our famous Original Recipe. We won't be announcing the schedule of tweets, so our fans are going to have to stay sharp in order to be among the first to find out how to win."

KFC debuted its "fresh-focused" ads in 2009, highlighting its Original Recipe chicken prepared by a trained cook in every KFC restaurant.

Read more about social media marketing.