News

McDonald's Channel to add mobile gaming component

May 23, 2012

Andover Games LLC, a mobile game developer, has announced that it has entered into a three-year agreement with Meteor Group to be its first sales partner in mobile gaming development deals for top international consumer brands.

One of Meteor Group's exclusive partnerships is with the McDonald's Channel. With the partnership, Meteor Group will design a mobile game for the channel, available on both mobile device platforms and the web.

The McDonald's Channel is a digital out of home network for the McDonald's restaurant chain. It was first introduced in California units last fall.

The McDonald's Channel is facilitated by ChannelPort Communications LLC, a Los Angeles-based company that specializes in both content and brand management.

Programming segments include "The McDonald's Achievers," highlighting local athletes; "Mighty Moms;" "McDonald's Channel Music News;" and Mark Burnett's "Vimby," which covers lifestyle news. Eight minutes each hour will be devoted to advertising, with less than 2 minutes devoted to McDonald's-specific advertising.

In addition to featuring original content, the channel also will include interactive elements on Web- and mobile-based platforms.

Meteor Group is a privately held, full-service digital agency that specializes in designing and building customized user-centric mobile solutions. Andover Games will have access to all of Meteor Group's clients and will be part of its fundamental sales initiatives.

"We are excited about working with the talented team at Andover Games to develop and bring mobile games to our full roster of clients which includes the McDonald's Channel and other top international brands," said Patrick Lerandeau, chief operating officer of Meteor Group. "The ability to access mobile games that are fun to play at all ages and levels of experience will add to all of our brands' visibility and customer experience."

Meteor, on behalf of Andover Games, will offer new games, as well as branding opportunities within existing games. Meteor's list of services include website development, mobile app & WAP site creation, text campaigns and product integration.

"We are already working on the development of various types of games that will bring enjoyment to viewers of the McDonald's Channel as well as other brands looking to expand their reach into the digital gaming arena," said Andover Games' CEO Craig dos Santos.

Read more about online and mobile initiatives.