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Rita's pushes mobile loyalty program for Frozen Custard Day

August 7, 2013

Rita's Italian Ice will celebrate National Frozen Custard Day Aug. 8 by offering guests a double punch on their Rita's Rewards mobile card if they make a purchase.

Rita's Rewards can be downloaded via the Rita's Ice app at ritasice.com/ritas-rewards.

Rita's Facebook Fans can also celebrate National Frozen Custard day by entering Rita's "Oh My Custard" contest for their chance to win free custard for a year. One Facebook fan who "Shares their Love" of Rita's Frozen Custard will win 52 complimentary Frozen Custard coupons.

"Cup or Cone? Either way our smooth, creamy old-fashioned frozen custard is sure to make guests happy on National Frozen Custard Day," said Laura Lazar, senior vice president, Marketing, Rita's. "Guests can add unlimited toppings of sprinkles, hot fudge or caramel and make a frozen custard sundae that is out of this world, or enjoy our frozen custard in one of our signature combination treats including our Gelati, Blendini and Misto."

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