Subway promotes VP to top tech position

Subway has promoted its Marketing Technology Vice President Carissa Ganelli to chief digital officer, a news release said. Ganelli will now lead the brand's digital team in efforts to transform the guest experience through new tools and an omni-channel strategy.

She joined the brand last year in the marketing technology role and was a key player in refreshing the brand across digital channels, including new ordering and pick-up options, a new app, self-ordering kiosks, digital menu boards, contact-free payment and other features, Subway President and CEO Suzanne Greco, said in the release.

"She is an innovative, dynamic leader with a track record of delivering breakthrough initiatives and implementing digital strategies and technologies," Greco said.

Ganelli brings more than 20 years of digital experience to the job, including previous roles as CEO and founder of the LightningBuy mobile commerce platform, as well as several digital marketing and strategy positions with companies including Digitas, and Coopers & Lybrand Consulting.

Topics: Business Strategy and Profitability, Communications, Customer Service / Experience, Human Resources, Marketing / Branding / Promotion, Online / Mobile / Social

Companies: Subway

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