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Subway's former chief digital officer named Edible president

April 25, 2019

Edible Brands Inc., parent company of Edible Arrangements, has hired Carissa Ganelli, Subway's former chief digital officer, as its president. The franchisor of fruit arrangement retailers has tapped Ganelli to help it expand its online gifting business with treats for everyday occasions, according to a company press release. 

At Subway, Ganelli's leadership allowed the brand to double its e-commerce revenue, triple app downloads tripled and grow loyalty member enrollments by tenfold. She also led the launch of Subway's new mobile app, international loyalty program and voice ordering system, according to the release.

"Technology has played a critical role in the global expansion of Edible from the beginning and I look forward to helping our franchisees take full advantage of new, exciting advances of the rapidly evolving digital world to grow their business," Ganelli said in the release. 
 
Edible has nearly 1,200 franchise locations worldwide, and the company said it is launching an "evolution" of both its retail and online presence.