Jan. 3, 2018
Taco Bell debuts much-anticipated nacho fries Jan. 25

The world loves its French fries, but this may be one of the most choice moments in history for a Mexican take on the beloved fried potato strip, and that's exactly what Taco Bell is giving the planet come Jan. 25. The brand's new "Nacho Fries" also come at the very comely price of just $1, according to a news release, checking both the value and the spicy boxes so prevalent on this year's trends lists for QSRs. 

The brand's crisp-fried fries come seasoned with trademark Mexican "kicky-ness" and served with nacho cheese on the side. But the release said this is just the first of 20 planned $1 offerings that the Yum brand will bring to test markets this year. 

The fries were tested last spring in West Virginia and Bakersfield, California, which set off a wave of buzz about the items becoming part of the regular menu. They will also be served "Supreme" for $2.49 or "Bell Grande" for $3.49. In those embellished versions, the fries are topped with add-ons, including beef, pico de gallo, nacho cheese and sour cream. The menu also includes a $5 box that has fries, Doritos Locos taco, Cheesy Gordita Crunch and a medium drink.

There's also a social media component with this launch, which prompts fans to use the hashtag #NachoFries in their online discussions about the potato's premiere. 


Topics: Business Strategy and Profitability, Ethnic, Food & Beverage, Hot Products, Marketing / Branding / Promotion, Mexican, Online / Mobile / Social


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