Technology

Taco Bell franchisee taps Oscar AI for restaurant ops

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September 2, 2026

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O&M Restaurant Group, a 23-unit Taco Bell franchisee based in Oklahoma, has selected Oscar AI to help its restaurant leaders identify opportunities to improve sales, margins, labor efficiency and store-level performance, O&M has announced in a news release.

The AI-powered platform brings together data from point-of-sale, labor, inventory, scheduling, guest feedback and financial systems, giving executives, district leaders and restaurant managers role-specific insights and recommended actions. Oscar AI can identify issues including sales anomalies, labor inefficiencies, unusual voids and discounts, inventory discrepancies, compliance concerns, product availability issues and changes in customer sentiment. The platform then prioritizes those issues and directs them to the appropriate team member for action.

"Multi-unit restaurant operators don't need more reports, they need to know what is happening, why it is happening and what action will make a difference," Quratul-Ann Malik, founder of Oscar AI, said in the release. "Oscar connects the information already residing across an operator's technology stack and turns it into practical direction for the people running the business. Our goal is simple: help every location become more profitable, every morning."

Oscar AI automatically aggregates store-level data and monitors performance across critical areas of the business. The platform can identify issues such as unusual voids and discounts, sales anomalies, labor inefficiencies, compliance concerns, product availability problems and changes in customer sentiment. Oscar then analyzes the relationships behind those results and directs the appropriate action to the appropriate person. An executive may see a performance pattern developing across a region, while a district leader receives a prioritized list of stores requiring attention. At the restaurant level, a general manager can receive a specific alert identifying a labor variance, inventory discrepancy, service issue or other opportunity to address.

Because each alert includes the underlying reasoning and threshold that triggered it, operators can understand not only what changed, but why Oscar is recommending a particular response.

"Oscar gives our team a much clearer and faster understanding of where the opportunities are across our restaurants," Tim Morgan, COO for O&M Restaurant Group, a Taco Bell Franchisee, said in the release. "Instead of spending valuable time pulling information from different systems and trying to determine what it means, our leaders can focus on the locations and actions that will have the greatest impact. It helps us move from reviewing the business after the fact to improving it while there is still time to make a difference."