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Taco Bell to introduce two new salsa flavors

July 18, 2010 by Alicia Kelso — Editor, QSRWeb.com

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Beginning in October, the Taco Bell flavor palette will be a little more dimensional. The chain is adding two new salsas to its Border Salsa Packets line-up: Salsa Verde and Fire-Roasted Salsa.

They will join the classic mild, fire and hot "Border Sauce" options.

According to Rob Poetsch, spokesman for Taco Bell Corp., the new flavors were chosen specifically to complement the current spectrum of red sauces.

"Salsa Verde and Fire-Roasted Salsa are two flavor profiles that are popular in the grocery channel, and are flavorful salsa options that further provide

innovation to our sauce packet portfolio. Essentially, we've created a 'salsa bar on-the-go,'" he said.

The two new flavors will be available at Taco Bell restaurants nationally in October.

"The five flavor options give our customers more options to add the flavors they love to their favorite Taco Bell menu items," Poetsch said.

About Alicia Kelso

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Alicia has been a professional journalist for 15 years. Her work with FastCasual.com, QSRweb.com and PizzaMarketplace.com has been featured in publications around the world, including NPR, Good Morning America, Voice of Russia radio, Consumerist.com and Franchise Asia magazine.

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