Taco John's names veteran QSR innovator to board

An industry veteran who was instrumental in the launches of McDonald's all-day breakfast and fresh beef is joining the Taco John's board, a news release said. G&S Food Group founder Gerard Lewis brings more than 40 years of industry experience to the responsibility. 

Lewis was also Wendy's chief concept officer, helping that brand develop its new persona and achieve annual profitable sales growth.

"Gerard is a visionary leader with a proven track record of building brands," Taco John's CEO Jim Creel, said in the release. "Not only does he have this great background with leading QSR brands but he's an entrepreneur. He's taken his life's work and turned it into a firm that really has no peers. He's that far ahead. He's the best of the best."

Lewis said he was energized to join the popular Mexican quick-service restaurant because of its history and potential.

"Taco John's is an interesting brand," said Lewis. "Not only is their food great but they've got this wild, almost cult-like following. Their fans have this instant menu-item recognition - not just for Potato Olés - that most brands would kill for. Building upon that loyal base is what excites me."

Lewis has been the recipient of numerous Menu Master awards with Grisanti's, Boston Market and Wendy's. He graduated from the Culinary Institute of America and has an MBA from Regis Jesuit University.

Topics: Business Strategy and Profitability, Human Resources, Mexican

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