News

TravelCenters of America adopts Paytronix loyalty platform

October 17, 2017

Loyalty and engagement software company Paytronix is now the loyalty and engagement system for the TravelCenters of America Minit Mart stores, along with several other branded restaurants in the "road food and gas" system's family.

A Paytronix  news release said that the partnership not only brings the benefits of a flexible program design to the chain via a rules-based engine, but also provides the brand and its sub-brands the benefits of a scalable platform that can evolve over time.

"TravelCenters of America put Paytronix through a rigorous and thought-provoking review process that helped us truly dial into its biggest challenges and objectives," Paytronix Head of Product Management Michelle Tempesta said in the release. "We will be teaming up with them to roll out a program that delivers on this industry’s promise: customer convenience."

With the Paytronix platform, the nationwide TravelCenters chain now has access to data insights that are immediately actionable, as well as consumer segmentation and targeting capabilities.