Podcast

QSR digital signage strategy: Brand news under wraps, or resource, mostly untapped?

Are QSRs really mining all the potential proverbial "gold" that digital signage can yield when used to its maximum effect? The answer to that remains unclear: Few QSRs have disclosed details of their long-term digital signage strategy, as this Digital Signage Today podcast reveals.

Photo: iStock

March 10, 2020

Digital signage can maximize the strength, strategy and profits of QSRs, as proven by brands like McDonald's and Domino's, two QSRs that have used these visual tools in innovative ways recently. But overall, quick-service brands have not shared much news about their approaches to this key communication tool, as recently discussed in a podcast first published last Friday by B2B digital signage website, Digital Signage Today. 

In the podcast, Digital Signage Today Editor Bradley Cooper and QSRweb Editor Shelly Whitehead discuss the relative dearth of news about innovative QSR use of such signage, with a central question: Does the overall absence of such news mean that QSRs don't use digital signage to its maximum effect, or are brands simply keeping such news under wraps until launch? Listen here for more.