McDonald's Angus burgers boost New Zealand beef industry

August 26, 2009

McDonald's is giving New Zealand's meat industry a boost with a deal to supply Angus beef for the chain's new premium burgers in United States, Canada and…

McDonald's ad agency uses Boston University class in commercial

August 25, 2009

Students in a summer Boston University advertising class will be featured in a reality-based TV commercial for McDonald's that is scheduled to begin airing…

Burger King won't abandon value as it ramps up premium rollouts

August 25, 2009

Burger King anticipates its new batch broiler, which is expected to be in all U.S. stores by January 2010, to be "a game changer in the fast food hamburger…

Value fails to improve Burger King's U.S. comps

August 24, 2009

The economic recession and heavy discounting by other quick-service chains has impacted Burger King's fourth quarter global comparable sales, Burger King…

Jack in the Box launches instant-win for video game fans

August 24, 2009

Jack in the Box restaurants is hosting a new instant-win game targeting gamers. The new peel-and-reveal Jack's Big Rip-Off game features a variety of gaming…

Wendy's still leads, McDonald's gains in consumer perception

August 23, 2009

Wendy's continues to lead the top quick-serve burger chains in consumer perception as tracked by BrandIndex, according to a story by MediaPost/Marketing Daily.

Hardee's puts fried bologna on the breakfast menu

August 23, 2009

Hardee's has taken a popular Southern favorite, the fried bologna sandwich, and transformed it into a new breakfast item. The Oscar Mayer Fried Bologna Biscuit…

Sonic plans to expand in New York state

August 23, 2009

With Sonic getting a warm welcome in Northern markets, often pulling in three times the sales of stores that open in existing markets,  the chain is making a…

Online local search campaigns boost traditional marketing

Google is one search engine working with QSRs to craft targeted marketing with impressive test results.

Burger King takes on McDonald's Double Cheeseburger in target markets

August 20, 2009

McDonald's is taking a hit from competitors on all sides, it seems. First, Carl's Jr. unleashed the Big Carl as a bigger, more affordable version of McDonald's…

Magazine ranks cities by dependence on fast food

August 20, 2009

Known for its Restaurant Report Cards that rate quick-serve restaurants according to their most and least healthiest menu items, Men's Health magazine's…

Krystal targets energy drink fans with online campaign, coupon

August 19, 2009

Krystal restaurants has launched on online ad campaign and coupon for free coupon for its new proprietary Krystal Blitz energy drink, launched last month. …

Milwaukee Culver's stores raise $37K for boy burned in SUV

August 19, 2009

Culver's restaurants in Milwaukee raised raised $37,000 in one day to donate to a 5-year-old boy severely burned in a SUV wreck in the city last month…

McDonald's testing at-home order-takers

August 19, 2009

Remote order takers for the drive-thru are not new in the quick-service restaurant industry. McDonald's, Wendy's and, most recently, Jack in the Box have made…

QSRs among national retailers growing in NYC despite economy

August 18, 2009

A recent report released by the Center for an Urban Future ranking the national retailers with stores in New York City has found that quick-service restaurant…

Burger King's Angry Whopper moves into Canada

August 18, 2009

Burger King is heating up the globe with its Angry Whopper and playing up on the burger's name in its promotions. Following the sandwich's introduction in…

Carl's Jr., Hardee's bite back in burger wars

August 17, 2009

With Burger King and McDonald's debuting their own premium burgers, regional chains Carl's Jr. and Hardee's are not taking the entries lightly. Andrew F.

More lawsuits filed against Ill. McDonald's over hepatitis A

August 16, 2009

Two lawsuits have been filed on behalf of customers sickened in a Milan, Ill., hepatitis A outbreak that involved two McDonald's employees. The lawsuits have…

In-N-Out named favorite in Esquire chef poll

August 16, 2009

Esquire Magazine asked the country's top chefs to rate their favorite fast food restaurants. The winner: In-N-Out Burger. Other mentions include small regional…

Are QSRs overusing sex as an advertising vehicle?

Marketing experts weigh in on the prevalence of racy ads.