Sonic plans to expand in New York state

August 23, 2009

With Sonic getting a warm welcome in Northern markets, often pulling in three times the sales of stores that open in existing markets,  the chain is making a…

Online local search campaigns boost traditional marketing

Google is one search engine working with QSRs to craft targeted marketing with impressive test results.

Burger King takes on McDonald's Double Cheeseburger in target markets

August 20, 2009

McDonald's is taking a hit from competitors on all sides, it seems. First, Carl's Jr. unleashed the Big Carl as a bigger, more affordable version of McDonald's…

Magazine ranks cities by dependence on fast food

August 20, 2009

Known for its Restaurant Report Cards that rate quick-serve restaurants according to their most and least healthiest menu items, Men's Health magazine's…

Krystal targets energy drink fans with online campaign, coupon

August 19, 2009

Krystal restaurants has launched on online ad campaign and coupon for free coupon for its new proprietary Krystal Blitz energy drink, launched last month. …

Milwaukee Culver's stores raise $37K for boy burned in SUV

August 19, 2009

Culver's restaurants in Milwaukee raised raised $37,000 in one day to donate to a 5-year-old boy severely burned in a SUV wreck in the city last month…

McDonald's testing at-home order-takers

August 19, 2009

Remote order takers for the drive-thru are not new in the quick-service restaurant industry. McDonald's, Wendy's and, most recently, Jack in the Box have made…

QSRs among national retailers growing in NYC despite economy

August 18, 2009

A recent report released by the Center for an Urban Future ranking the national retailers with stores in New York City has found that quick-service restaurant…

Burger King's Angry Whopper moves into Canada

August 18, 2009

Burger King is heating up the globe with its Angry Whopper and playing up on the burger's name in its promotions. Following the sandwich's introduction in…

Carl's Jr., Hardee's bite back in burger wars

August 17, 2009

With Burger King and McDonald's debuting their own premium burgers, regional chains Carl's Jr. and Hardee's are not taking the entries lightly. Andrew F.

More lawsuits filed against Ill. McDonald's over hepatitis A

August 16, 2009

Two lawsuits have been filed on behalf of customers sickened in a Milan, Ill., hepatitis A outbreak that involved two McDonald's employees. The lawsuits have…

In-N-Out named favorite in Esquire chef poll

August 16, 2009

Esquire Magazine asked the country's top chefs to rate their favorite fast food restaurants. The winner: In-N-Out Burger. Other mentions include small regional…

Are QSRs overusing sex as an advertising vehicle?

Marketing experts weigh in on the prevalence of racy ads.

ParTech Inc. hires former Yum! exec as account director

August 13, 2009

ParTech Inc., provider of software and hardware solutions, has announced that Tim Vainer has joined the company as managing director in charge of the Yum!

Whataburger intros LTO steakhouse-inspired burger

August 12, 2009

Whataburger restaurants have debuted a new twist on the iconic Whataburger, the steakhouse-inspired Chop House Cheddar Burger. The chain unveiled the…

Commentary: McDonald's won the recession, but will it survive the recovery?

August 12, 2009

Industry forecasters are saying that the recession is most likely over, and Slate Moneybox commentator Daniel Gross says McDonald's is one of the recession's…

Consumer concern over sodium intake impacts product development

August 11, 2009

Americans love sodium, but many consumers are starting to pay more attention to their intake, according to new research from consumer, product and market…

Ariz. McDonald's employee's customer service draws online fan base

August 11, 2009

An employee at a Chandler, Ariz., McDonald's is so well known for her customer service that one of the store's 15-year-old customers has created a Facebook…

McDonald's employee money management tool a success

August 11, 2009

McDonald's financial literacy program for its restaurant-level employees has proven to come at just the right time in light of economy, according to a story in…

Will dual-branding work for Wendy's and Arby's?

Experts question whether two competing segments can adequately share the love.