Weaving a loyal web: 3 steps to integrate social into loyalty marketing

Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.

Mobile strategies should align your customers’ needs with your business goals

Instead of chasing the latest fads, your mobile strategy must add real value to the consumer and enhance their experience at your stores to be successful.

Mobile payments: Where the consumers are going

by Alicia Kelso — Editor, QSRWeb.com

To approach mobile payments, make sure your guests want it, that you have the right infrastructure in place and that you have a plan for the data you can…

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

How to cultivate a loyal guest at your restaurant

Loyal guests don’t just randomly happen: they are cultivated through good food and great experiences.

Why you'll abandon your mobile app within the next two years

Focus on optimizing your marketing and grow your database in preparation for Apple Pay being adopted by your customers.

Dunkin' Donuts ready for mobile ordering test

by Alicia Kelso — Editor, QSRWeb.com

The test will take place in the fourth quarter, with an anticipated app update to support ordering in the beginning of 2015.

5 reasons restaurants should offer gift cards

Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

Wendy's aims to be a 'stronger global player'

by Alicia Kelso — Editor, QSRWeb.com

The company continues its mobile ordering beta test and is approaching loyalty aggressively.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

The top online ordering trends restaurants can’t ignore

by Alicia Kelso — senior editor, QSRweb.com

The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.

Dunkin' Donuts aims for 2.5M loyalty program enrollees by year's end

by Alicia Kelso — Editor, QSRWeb.com

The DD Perks rewards program, introduced in late January, now has more than 750,000 members.

Dunkin's loyalty program driving frequency and ticket

by Alicia Kelso — Editor, QSRWeb.com

To keep operations running with a busy LTO schedule, Dunkin' scores each product on a 10-point complexity metric.

Tim Hortons jumps into loyalty, single-serve retail

by Alicia Kelso — Editor, QSRWeb.com

Canadian system drops Cold Stone cobranding as part of simplification effort.

How to get customers to sign up for your loyalty program

About 12 to 15 percent of a company's most loyal customers contribute 55 to 70 percent of total sales.

CEO: Loyalty, brand engagement trends behind EMN8's rebrand

by Alicia Kelso — Editor, QSRWeb.com

A loyalty solution helps marketers have a 'real view' of customers' behavior, and allows them to engage more.

Dunkin' Donuts outlines new loyalty program

by Alicia Kelso — Editor, QSRWeb.com

During Q3, the brand experienced all-time-high average weekly sales and product mix for the afternoon daypart.