Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Starbucks, Dunkin' rank high for digital gifting experience

September 30, 2014

RSR Research today released results of its fourth benchmarking study on the digital gifting industry, "Digital Gift Cards: Rewriting the Gifting Rules in the…

How to cultivate a loyal guest at your restaurant

Loyal guests don’t just randomly happen: they are cultivated through good food and great experiences.

New York Fries rolling out mobile rewards, payment program

September 24, 2014

New York Fries, a 200-unit, Canadian-based QSR that specializes in french fries and poutine, has partnered with Virtual Next, a digital payment and loyalty…

Why you'll abandon your mobile app within the next two years

Focus on optimizing your marketing and grow your database in preparation for Apple Pay being adopted by your customers.

Dunkin' Donuts ready for mobile ordering test

by Alicia Kelso — Editor, QSRWeb.com

The test will take place in the fourth quarter, with an anticipated app update to support ordering in the beginning of 2015.

Beanstalk Data announces strategic partnership with Olo

September 16, 2014

The partnership brings together Beanstalk's SaaS platform and Olo's digital ordering.

Webinar will explore why millennials are dining out less

September 10, 2014

Dan Santy, president of Santy Integrated, and Adam Pierno, director of Brand Strategy and Planning, will share their insights into how millennials decide what…

iPhone mobile payment option opens up opportunity for marketers

by Brenda Rick Smith — Editor, Networld Media Group

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Marble Slab, MaggieMoo's launch customer rewards app

September 4, 2014

Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery announced the launch of a new app, Slab Happy. The app is free and offers customers rewards such…

McDonalds builds 'music experiences' into ordering app

August 28, 2014

McDonalds is building online "music experiences" into its online food-ordering app.

5 reasons restaurants should offer gift cards

Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

Roy Rogers partners with Punchh for mobile loyalty app, CRM platform

August 22, 2014

Roy Rogers Restaurants will partner with Punchh to create a mobile loyalty app and CRM platform.

Deli meat supplier launches loyalty program

August 12, 2014

Supplier Norbest Inc. recently announced the launch of a new loyalty program for customers that allows customers to earn points on qualifying products and…

Wendy's aims to be a 'stronger global player'

by Alicia Kelso — Editor, QSRWeb.com

The company continues its mobile ordering beta test and is approaching loyalty aggressively.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Auntie Anne’s rolls out mobile loyalty program

August 7, 2014

Auntie Anne's has partnered with MICROS Systems and mobile app development company Qubop Inc. to introduce the "My Pretzel Perks" mobile loyalty app.

Mobile CRM is a game changer that puts every restaurant on an even playing field

by Jitendra Gupta — Mobile CRM Director, Punchh

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

In-N-Out Burger scores high for guests’ ‘intent to return’

July 9, 2014

Market Research firm Technomic has released new data examining restaurant guests’ intent to return and their reasons for doing so, which vary by generation…