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Loyalty Programs News

Subway's former chief digital officer named Edible president

April 25, 2019

Edible Brands Inc., parent company of Edible Arrangements, has hired Carissa Ganelli, Subway's former chief digital officer, as its president. The franchisor…

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Tim Hortons cranks out US rewards card to crank up customer loyalty

April 10, 2019

Canada's largest QSR, Tim Hortons, has launched its Tims Rewards loyalty program in the U.S., offering a free cup of  coffee, hot tea or baked goods after…

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McDonald's drive-thrus to get more 'suggestive' with major tech acquisition

March 26, 2019

Expect many more drive-thru menu suggestions at McDonald's after it buys the tech-based personalization company, Dynamic Yield, to use the company's core…

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Long John Silver's launches 'record'-making Lent promo

March 21, 2019

Sometimes it tough to be heard over all the noise in the QSR industry, so Long John Silver's has launched its own record label to get a voice in the Lenten QSR…

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Wendy's, Subway pitch for a place in the 'Big Dance'

March 18, 2019

QSR brands know very well where a huge share of their customers will be for the immediate future. That's right, in front of a screen firmly fixed on all the…

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Dairy Queen's free cone day features orange cones (the good kind) this year

March 14, 2019

We're mere days away from the start of spring and you know what that means, right? Of course, Cone Day is less than one week away. We're speaking here not of…

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Hardee's brings back '80s-era 'mug club' to promote Arabica coffee

February 25, 2019

Hardee's is bringing back the brand's 1980s-era Rise and Shine Mug Club to help promote its new 100-percent Arabica blend coffee and further the chain's…

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'What ya' got for me?': Rewards drive QSR competitive supremacy

January 16, 2019

When it comes to customer love, QSRs that put forth the offers stand to bring forth the most customers, according to a Publishers Clearing House Media Division…

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Cyber-criminals access Dunkin's DD Perks accounts

November 30, 2018

Dunkin's wildly popular DD Perks mobile order and pay app has been targeted by cyber-thieves, who the brand said may have gotten hold of some usernames, first…

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Free webinar puts Dunkin's DD Perks through loyalty litmus test

October 19, 2018

For loyalty and customer engagement software provider, Paytronix, there's a kind of four-part litmus test that great brand loyalty programs must pass: program…

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Toast adds analytics, mobile pay, loyalty integrations

October 16, 2018

Restaurant management platform, Toast, has added Avero, GoParrot, and Rooam as key integrations in the Toast Partner Ecosystem, which the company said in a…

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Dunkin' Donuts' loyalty program dissected during free webinar

September 25, 2018

When it comes to loyalty programs, Dunkin' Donuts and its DD Perks rewards platform check just about all the boxes. And to help other brands learn from the…

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Restaurant Revolution/Thanx partnership powers mobile engagement

September 13, 2018

Restaurant Revolution Technologies Inc. recently announced a partnership with Thanx Inc., which helps restaurants and retailers drive incremental revenue…

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Pizza Hut performance drags down Yum China Q2 results

August 2, 2018

Yum China reported an overall 1 percent dip in same-store sales for the company during Q2 2018, stemming from a hefty 4-percent drop in its Pizza Hut brand's…

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Dunkin' Brands caps off profitable Q2 with major mobile payment news

July 26, 2018

Dunkin' Donuts U.S. President and CEO David Hoffmann said the company's so-called "Blueprint for Growth" has been its guiding light to a path that it hopes…

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QSR location data use: It's a matter of loyalty

July 5, 2018

More than two-thirds of QSR marketers — 69 percent — plan to increase their use of location data over the next two years, mostly to enhance their loyalty…

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Bojangles stirs a little online action into its 'sweet tea'

June 8, 2018

Bojangles is jumping on the beverage bandwagon in the run-up to this Sunday, National Iced Tea Day, by offering a 32-ounce sweet tea for one buck all weekend. 

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Bruster's taps analytics' powers with integrated loyalty program

May 8, 2018

Bruster's Real Ice Cream has launched a loyalty program in its 200 franchised locations in 20 U.S. states. The Paytronix-powered system allows enrollment…

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Jack in the Box's partnership with Postmates delivers Jumbo Jacks to app users

March 27, 2018

Jack in the Box and Postmates have partnered to deliver Jack in the Box's entire menu to Postmates customers any time of the day. Delivery of Jack in the Box…

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Dunkin' Donuts gives rewards members a way to say and pay for orders on phones

March 14, 2018

Dunkin' Donuts is adding a new integration that now allows its rewards club members to order verbally from their phones with On-the-Go Mobile Ordering through…

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