Study: Six out of 10 most visited U.S. businesses are QSRs

A new study released by Placed found that limited-service restaurants account for the majority of the most-visited businesses in America.

How to choose the right mobile marketing platform

by Cherryh Cansler — Publisher, FastCasual.com

Mobile marketing execs explain why their platforms are the best option to run your loyalty programs.

Restaurant brands pitch in for Oklahoma tornado relief

by Alicia Kelso — Editor, QSRWeb.com

Chains have been handing out food to victims and first responders, as well as directing their social fan base to relief organizations.

McDonald's defends nutritional options, children's marketing

by Alicia Kelso — Editor, QSRWeb.com

The company plans between 1,500 and 1,600 new restaurants this year, most of which will open in new and emerging international markets.

How to win the Loyalty Marathon

To achieve strong results when running a marathon or building a loyalty program, you have to be patient, willing to stick to your plan and trust your training.

Baskin-Robbins jumps into retail, tests online ordering

by Alicia Kelso — Editor, QSRWeb.com

The brand's new line of shelf-stable ,sherbet-flavored freezer bars is part of its 'weather proofing' strategy.

Tourists are coming: Is your restaurant ready to accommodate?

Since most foreign tourists won't have access to a PC during their trip, it's critical to offer mobile-based feedback mechanisms featuring short…

A look at Burger King's digital menu board rollout

by Christopher Hall — w, t

IST president and CEO provides an overview of the deployment of nearly 26,000 NEC Display Solutions digital signage menu boards in 16 weeks.

Dunkin' Brands: Mobile is the center of marketing strategy

by Alicia Kelso — Editor, QSRWeb.com

Big data is the future of the fast-paced QSR industry, CEO says.

How to optimize your restaurant menu on your website

Showcase your featured specials right on your homepage to draw first-time visitors in and build excitement around your limited-time offering.

Taco Bell hopes to bring more options to value menu competition

by Alicia Kelso — Editor, QSRWeb.com

The new low-end menu will feature 12 rotating items, all for $1.

Yum! expects China recovery to take 6 to 9 months

by Alicia Kelso — Editor, QSRWeb.com

KFC and Pizza Hut U.S. sales soft in Q1; attributed to lack of innovation and value compared to competition.

McDonald's exec: Supply chain, real estate, franchisees keys to global growth

by Cherryh Cansler — Publisher, FastCasual.com

McDonald's Middle East Development Company's managing director says keeping the consumers' wants in mind is important for a brand hoping to expand globally.

McDonald's focused on gaining market share through product launches

by Alicia Kelso — Editor, QSRWeb.com

The company says nearly half of its menu introductions this year will come from its global pipeline.

5 ways to turn customer complaints into incremental sales

Complaints can represent an opportunity for QSRs and fast casuals to bake social media deeper into the fabric of their organization and become more nimble.

French Fry Heaven looks to capitalize on snacking trend

by Alicia Kelso — Editor, QSRWeb.com

Regarding expansion plans, the company's goal is to be "everywhere people are hungry."

Dunkin' Donuts uses LTO strategy to 'talk to customers'

by Alicia Kelso — Editor, QSRWeb.com

Dunkin' is working on a loyalty program that makes sense with a franchised system.

Wendy's breakfast pull back due to inconsistency

by Alicia Kelso — Editor, QSRWeb.com

Having antiquated restaurants was affecting Wendy's ability to compete with traditional QSRs and fast casual brands.

A&W's mascot resurgence part of chain's bid to 'start fresh'

by Alicia Kelso — Editor, QSRWeb.com

The director of marketing discusses the chain's focus on social media to attract new customers without alienating loyal fans.

Chick-fil-A earns high marks for service and community support

by Alicia Kelso — Editor, QSRWeb.com

Attributes such as value, friendly service and order accuracy examined in a new report.