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Marketing Features

NFC technology will put the 'fast' back in 'fast food' (Commentary)

NFC adoption will accelerate in the restaurant industry in the form of payments, loyalty programs, customer reviews and more.

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Baskin-Robbins' new store design showcases brand's heritage

by Alicia Kelso — Editor, QSRWeb.com

The updated store image will be introduced throughout the next several months and includes digital menu boards, new 'super-sized' graphics, a 'Heritage' wall…

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Del Taco's rebranding effort focuses on quality/value balance

by Alicia Kelso — Editor, QSRWeb.com

The initiative also includes two new menu platforms, an updated restaurant design and operational changes to enhance the guest experience.

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Yum! Brands Q2: Taco Bell, KFC U.S. have new product momentum

by Alicia Kelso — Editor, QSRWeb.com

The company is still reeling the effects of the avian flu and poultry supply issues in China.

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A peek at Dunkin' Donuts' new restaurant designs

by Alicia Kelso — Editor, QSRWeb.com

The company allows franchisees to select individual elements from four design options.

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10 start-up tips for restaurant operators

Start with a small menu and as you grow and learn what your customers are demanding, find a happy medium with menu size and what your kitchen can deliver.

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MasterCard drives dining with a purpose

by Alicia Kelso — Editor, QSRWeb.com

Restaurants provided opportunity to join MasterCard and Stand Up to Cancer

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QSR menu trends of 2013 (so far)

by Alicia Kelso — Editor, QSRWeb.com

Brands are focusing on value platforms and the three B's — bread, breakfast and beverages.

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Commentary: Chick-fil-A on the defensive again after anti-gay marriage tweet

by Alicia Kelso — Editor, QSRWeb.com

Dan Cathy, president and COO, tweets his disapproval over the Supreme Court ruling, conjuring up a controversery that had all-but gone away for the chain.

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Game on: How restaurants can power up loyalty strategy

Loyalty gaming must be fun and simple, with rewards that link back to genuine in-restaurant experiences.

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Popeyes to take advantage of QSR's 'wide open' seafood space

by Alicia Kelso — Editor, QSRWeb.com

The company is also expecting its strongest year for unit growth this year.

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5 things first-time visitors need to see on a restaurant's website

It is crucial to have high-quality photos on your site; low-quality photos can lead a new customer to think your restaurant is also low-quality.

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Report: Limited-service restaurants fighting harder for customers

by Alicia Kelso — Editor, QSRWeb.com

According to a new report from the National Restaurant Association, concepts are adding off-peak hours, off-premise business and retail options as…

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Engaged customers are 10 times more likely to visit a restaurant

To be most effective, communications have to be ongoing and not limited to when a customer dines.

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How can restaurant operators manage a world of 'big data?'

by Alicia Kelso — Editor, QSRWeb.com

Concerns remain about how to turn all of that information into actionable items.

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Dairy Queen expands new restaurant design

by Alicia Kelso — Editor, QSRWeb.com

The DQ Grill & Chill restaurant interior is highlighted by the modern open-air grill and separate "Grill" and "Chill" sections, comfortable booth seating and…

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Consumers driving the need for restaurants to adopt mobile solutions

by Alicia Kelso — Editor, QSRWeb.com

Some experts predict mobile payments to reach critical mass in three to five years.

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Menu product development takes patience, collaboration

by Alicia Kelso — Editor, QSRWeb.com

You can create a great product but without marketing, it won't budge.

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Commentary: What you can learn from Panera's 'hidden menu'

Does having a secret menu make sense? The answer is, possibly.

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Restaurant execs: Social media requires response, risk taking

by Alicia Kelso — Editor, QSRWeb.com

While likes and followers are important, the key metric is if something is shared.

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