Report shines unfavorable light on QSR kids' meals

by Alicia Kelso — Editor, QSRWeb.com

The percent of kids' meals that meet expert nutrition standards has increased from 1 to 3 percent since 2008.

Why restaurants must unite IT, Marketing departments to win customers

Close-knit teaming at all levels is paramount for digital excellence and a healthy return on those technology investments.

How to get your restaurant to come up on a Google search

Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so it's a good idea to be active on at…

Documentary hopes to inspire restaurant industry to get 'Back to basics'

The film aims to depict the restaurant industry's impact on the nation, economically and culturally, while urging a return to its roots, where a fry cook can…

How a cause marketing program benefits one restaurant brand

by Alicia Kelso — Editor, QSRWeb.com

Studies show that many consumers seek out dining choices based on an establishment's philanthropic efforts.

Digital signage can help break customers' 'meal monotony'

LCD flat panels enable restaurants to present video, animated product photos, logos, graphics and text in any combination or layout — its a marketer's dream.

Burger King launches another wave of menu items

The chain is now offering turkey burgers for the first time ever.

Three ways to get your customers out of an ordering rut

Because competition has intensified, pushing guests to experience the full extent of your menu is critical to long-term success.

How to get spring breakers into your restaurant

Ask local hotel owners to give your menu/promotional mailer to each guest upon check in and offer to cross-promote their hotel at your establishment.

Yum! Brands CEO: Innovation and value necessary for today's economy

by Alicia Kelso — Editor, QSRWeb.com

Novak says the two biggest risks in the food business today are food safety and social media.

Wendy's continues to support coffee program despite breakfast pullback

by Alicia Kelso — Editor, QSRWeb.com

CFO says QSR space is more competitive than ever this year.

Dunkin' CFO: Beverages are the 'holy grail' of profitability

by Alicia Kelso — Editor, QSRWeb.com

Company is currently working on a mobile loyalty program to launch this year.

Burger King SVP Finance: Focus now is on consumer experience

by Alicia Kelso — Editor, QSRWeb.com

The company has added restaurant coaches who grade speed of service, staff friendliness, cleanliness and more.

Commentary: McDonald's Fish McBites fail to hook consumers

Recent sales performances have shown that customers are now looking for something more than just inexpensive food.

Effective marketing on a shoestring budget

by Alicia Kelso — Editor, QSRWeb.com

People are three to four times more likely to buy from you if they know you.

Mobile apps strengthen brand-consumer relationships

A branded mobile app provides a direct link to loyal customers and provides new and powerful customer-level data.

Wendy's finds value-premium balance

by Alicia Kelso — Editor, QSRWeb.com

The company is moving toward a consistent POS system as part of its reimaging program.

Popeyes' CEO: Obamacare can be navigated with sales growth

by Alicia Kelso — Editor, QSRWeb.com

The company's Q4 and 2012 yield strong same-store sales domestically and internationally.

Startup to franchisor: Ice cream concept's success comes from constant branding

by Alicia Kelso — Editor, QSRWeb.com

The Comfy Cow founders discuss how they branded, duplicated and expanded their premium ice cream concept during a slow economy.

How to get the best results from postcard marketing

There is no use putting the effort into a card just to have it ignored because you wanted to save on printing; You are trying to cut into a busy market, if…